体育健身休闲产业与旅游产业的融合发展策略  

Integrated Development Strategy of Sports Fitness and Leisure Industry and Tourism Industry

作　　者：刘炀和 LIU Yanghe(Huaqiao University,Quanzhou,Fujian Province,362000 China)

机构地区：[1]华侨大学,福建泉州362000

出　　处：《当代体育科技》2024年第33期105-108,共4页Contemporary Sports Technology

摘　　要：随着社会经济的迅速发展,人们对体育健身休闲产业、旅游产业的需求越来越大,单一的产业发展也越来越难以满足公众的多样化需求,体育健身休闲产业与旅游产业各自拥有丰富的资源,但在融合中对资源的综合利用程度还不高,相关企业之间也缺乏紧密合作,公众的综合体验感不佳。加强体育健身休闲产业与旅游产业的融合,成为了重要的发展方向。该文从体育健身休闲产业与旅游产业的概述入手,对体育健身休闲产业与旅游产业融合的意义进行了简单分析,同时提出了体育健身休闲产业与旅游产业融合的策略,希望能够为我国体育事业及旅游业的发展提供绵薄之力。With the rapid development of the social economy,people's demand for the sports fitness and leisure industry and tourism industry is increasing.The development of one single industry is becoming increasingly difficult to meet the diverse needs of the public.The sports fitness and leisure industry and tourism industry each have rich resources,but the comprehensive utilization of resources in the integration is not high,and there is a lack of close cooperation between related enterprises,resulting in poor overall experience for the public.Strengthening the integration of sports fitness and leisure industry with tourism industry has become an important development direction.This article starts with an overview of the sports fitness and leisure industry and the tourism industry,briefly analyzes the significance of the integration of the sports fitness and leisure industry and the tourism industry.At the same time,strategies for the integration of the sports fitness and leisure industry and the tourism industry are proposed,hoping to provide a modest contribution to the development of China's sports and tourism industries.

关 键 词：产业融合 体育健身休闲产业 旅游产业 融合发展 

分 类 号：G812.7[文化科学—体育学]