新质生产力视角下我国篮球项目职业联赛高质量发展研究  

Research on the High-Quality Development of China's Basketball Major League from the Perspective of New Quality Productivity

作　　者：周灼龙 ZHOU Zhuolong(Guangzhou College of Technology and Business,Guangzhou,Guangdong Province,510850 China)

机构地区：[1]广州工商学院,广东广州510850

出　　处：《当代体育科技》2024年第33期113-116,共4页Contemporary Sports Technology

摘　　要：该文基于新质生产力理论,对我国篮球职业联赛的发展现状进行了深入剖析。通过系统分析和实地考察,研究了联赛在商业模式、管理体系、技术创新及市场开发等方面的具体表现,并构建了量化评价指标。研究发现,篮球职业联赛的高质量发展受多方面因素影响,包括商业模式的优化、数字化转型的推进、粉丝经济的培育以及品牌建设的加强等。特别是大数据分析和社交媒体营销等新型数字技术的应用,为提升赛事知名度、球迷参与度和经济效益提供了有效支撑。研究还指出,不同经营策略对职业篮球俱乐部的性能和经济收益具有显著影响。研究通过对10家代表性俱乐部的深入调研,揭示了差异化经营对于提升俱乐部竞争力的重要性。此外,篮球文化的传播对于提升联赛品牌影响力至关重要,而体育政策则在联赛的规范化和国际化进程中发挥着关键作用。为推动我国篮球职业联赛的高质量可持续发展,该文提出了一系列政策建议和实践方案。旨在通过制度创新、技术创新和模式创新,全面提升我国篮球职业联赛的竞争力,进而助力体育产业的蓬勃发展。Based on the new quality productivity theory,this research has carries out an in-depth analysis of the current development status of China's basketball major league.Through systematic analysis and field investigation,the paper studies the performance of league in business model,management system,technological innovation and market development,and puts forward the quantitative evaluation index.It is found that the high-quality development of basketball major league is affected by many factors,including the optimization of business model,digital transformation,cultivation of fan economy and brand building.In particular,the application of new digital technologies,such as big data analysis and social media marketing,provides effective supports to enhance the visibility of the event,fan engagement and economic benefits.The research also points out that different management strategies have a significant impact on the performance and economic benefits of professional basketball clubs.Through investigation of ten representative clubs,the importance of differentiated management is revealed.In addition,the dissemination of basketball culture is crucial to enhance the brand influence of the league,and sports policy plays a key role in the standardization and internationalization process of the league.In order to promote the high-quality and sustainable development of China's basketball major league,this paper puts forward a series of policy recommendations and practical plans,aiming to comprehensively enhance the competitiveness of China's basketball major league through institutional innovation,technological innovation and model innovation,and help the vigorous development of the sports industry.

关 键 词：篮球职业联赛 高质量发展 数字技术应用 体育产业竞争力 

分 类 号：G843[文化科学—体育训练]