纸质材料在商品包装设计中的应用  

Application of Paper Materials in Commodity Packaging Design

作　　者：周亚婷 纪向宏[1] ZHOU Yating;JI Xianghong(College of Art and Design,Tianjin University of Science and Technology,Tianjin 300222,China)

机构地区：[1]天津科技大学艺术设计学院,天津300222

出　　处：《天津造纸》2024年第3期44-48,共5页Tianjin Paper Making

基　　金：天津市教委社会科学重大项目(2023JWZD18)。

摘　　要：纸是人类社会发展过程中不可缺少的重要材料,不同种类的纸有不同的特点和用途。纸质材料作为包装设计重要的原材料之一,具有独特的色彩、纹理和质感,对包装设计产生了巨大的影响。首先,本文介绍了纸质材料的特征及分类;然后,以不同设计原则探究了纸质材料与商品包装设计间的关系;最后,以设计案例论述了纸质材料在商品包装设计中应该采用的设计策略,总结出纸质材料在商品包装设计中采用可持续发展、多元化和以人为本的策略。Paper is an indispensable and important material in the development of human society.Different kinds of paper have different characteristics and uses.As one of the important raw materials for packaging design,paper material has a unique color,texture and texture,which has a huge impact on packaging design.Firstly,the characteristics and classification of paper materials were introduced.Then,the relationship between paper materials and commodity packaging design was explored with different design principles.Finally,design cases were used to discuss the design strategies that paper materials should adopt in product packaging design,and the sustainable development,diversification and people⁃oriented design application strategies were summarized.

关 键 词：纸质材料 包装设计 商品包装 

分 类 号：TB482[一般工业技术—包装工程] TS761.7[轻工技术与工程—制浆造纸工程]