乡村振兴背景下滑县洋香瓜产业发展策略探析  

Analysis on the Development Strategy of the Yangxianggua Industry in County with a Decline in Rural Revitalization Background

作　　者：王少俊 WANG Shao-Jun(School of Public Administration,Hohai University,Nanjing,Jiangsu 211100)

机构地区：[1]河海大学公共管理学院,江苏南京211100

出　　处：《辽宁农业科学》2024年第6期78-81,共4页Liaoning Agricultural Sciences

基　　金：江苏省研究生科研与实践创新计划项目(422003146)。

摘　　要：产业兴旺是乡村振兴战略的必然要求,也是促进农业、农村高质量发展的关键。近年来,河南省滑县大力发展洋香瓜产业,对促进农民增收、推动乡村振兴战略的实施贡献了巨大力量。基于笔者在河南省滑县的实地调研,分析滑县洋香瓜产业的发展现状,指出其存在劳动力流失严重,农技人才匮乏;洋香瓜品牌建设力度不足;营销渠道缺乏创新;旅游产品同质化严重等问题,并提出引进专业人才、注重农技人才培养;加强品牌建设,扩大品牌效应;拓宽销售渠道,开拓产品市场;发展特色旅游,推动农旅结合等措施推动滑县洋香瓜产业的可持续发展。The prosperity of industries is an inevitable requirement of the rural revitalization strategy and a key factor in promoting high-quality development of agriculture and rural areas.In recent years,Huaxian County in Henan Province has vigorously developed the foreign melon industry,which has contributed greatly to pro-moting the increase of farmers'income and the implementation of the rural revitalization strategy.Based on the author's field research in Huaxian County,Henan Province,the development status of the watermelon industry in Huaxian County is analyzed,and it is pointed out that there is a serious loss of labor force and a shortage of agricultural technology talents;Insufficient efforts in the construction of foreign melon brands;Lack of innova-tion in marketing channels;Serious homogenization of tourism products and other issues,and proposing to in-troduce professional talents and focus on cultivating agricultural technology talents;Strengthen brand building and expand brand effect;Expand sales channels and expand product markets;Developing characteristic tourism,promoting the integration of agriculture and tourism,and other measures to promote the sustainable development of Huaxian's cantaloupe industry.

关 键 词：乡村振兴 洋香瓜 特色农产品 

分 类 号：F307.13[经济管理—产业经济]