新媒体时代下广告课程教学改革研究——以食品广告为例  

Research on the Teaching Reform of Advertising Courses in the New Media Era--Taking Food Advertising as an Example

作　　者：李嵘[1] LI Rong(School of Communication Science and Art,Chengdu University of Technology,Chengdu 610059,China)

机构地区：[1]成都理工大学传播科学与艺术学院,四川成都610059

出　　处：《绿色包装》2024年第11期61-64,共4页Green Packaging

摘　　要：随着数字技术的迅猛发展,新媒体背景下的广告设计已成为社会热点。本研究目的是探讨新媒体时代背景下广告课程的教学改革方法,以适应环境对广告人才培养的新要求。采用了案例研究的研究方法,为教学改革提供依据。研究发现,当前广告人才培养存在课程设置落后、实训环节薄弱和师资力量匮乏等问题。广告课程教学改革应更加注重与新媒体技术的结合,提升学生的实际操作能力和综合素质,以培养出更多适应时代需求的广告人才。With the rapid development of digital technology,advertising design under the background of new media has become a social hot spot.The purpose of this study is to explore the teaching reform methods of advertising course under the background of new media era,so as to adapt to the new requirements of the environment for the training of advertising talents.The research method of case study is adopted to provide the basis for teaching reform.It is found that there are some problems in the current training of advertising talents,such as backward curriculum,weak training links and lack of teachers.The teaching reform of advertising course should pay more attention to the combination with new media technology,improve students’practical ability and comprehensive quality,and cultivate more advertising talents to meet the needs of The Times.

关 键 词：新媒体 广告课程 教学改革 食品广告 包装设计 

分 类 号：G642[文化科学—高等教育学]