乡村振兴背景下品牌形象设计创新与发展  

Innovation and Development of Brand Image Design under the Background of Rural Revitalization

作　　者：胡南[1] HU Nan(Faculty of Cultural Communication and Design/Research Center for Intangible Cultural Heritage,Chongqing Academy of Arts and Sciences,Chongqing 402160,China)

机构地区：[1]重庆文理学院文化传播与设计学院/非物质文化遗产研究中心,重庆402160

出　　处：《绿色包装》2024年第11期86-89,共4页Green Packaging

摘　　要：乡村振兴战略作为国家层面的重要战略,旨在推动乡村经济、文化和社会全面发展。品牌形象设计作为现代市场营销的重要手段,在乡村振兴背景下发挥着不可或缺的作用。本文旨在探讨如何通过品牌形象设计的创新与发展,促进乡村产业的升级与转型,提升乡村经济的整体竞争力。阐述乡村振兴的意义以及对地方经济发展和品牌建设的影响;分析乡村振兴背景下品牌形象与包装设计面临的挑战与创新途径;以具体实例说明品牌形象与包装设计与乡村产业结合的方法和策略,以期为我国乡村振兴提供有益参考。As an important strategy at the national level,the rural revitalization strategy aims to promote the all-round development of rural economy,culture and society.As an important means of modern marketing,brand image design plays an indispensable role in the background of rural revitalization.This paper aims to explore how to promote the upgrading and transformation of rural industry and enhance the overall competitiveness of rural economy through the innovation and development of brand image design.This paper expounds the significance of rural revitalization and its influence on local economic development and brand building.The challenges and innovative approaches of brand image and packaging design under the background of rural revitalization are analyzed.The methods and strategies of combining brand image and packaging design with rural industry are illustrated with concrete examples,in order to provide useful reference for rural revitalization in China.

关 键 词：乡村振兴 品牌形象设计 包装设计 产业升级 

分 类 号：TB482[一般工业技术—包装工程]