基于感性工学的黔东南苗族银饰造型意象研究  

Research on the Shape Image of Miao Silver Jewelry in Southeast Guizhou Province Based on Kansei Engineering

作　　者：伍晓岚 陈昊[1] 卿尚东 WU Xiao-lan;CHEN Hao;QING Shang-dong(College of Fine Arts,Chongqing Normal University,Chongqing 401331,China;Qiandongnan performing Arts Group,Guiyang 550000,China;Qianxu Technology,Guiyang 550000,China)

机构地区：[1]重庆师范大学美术学院,重庆401331 [2]黔东南州演艺集团,贵州贵阳550000 [3]黔旭科技,贵州贵阳550000

出　　处：《绿色包装》2024年第11期90-95,共6页Green Packaging

基　　金：贵州省科技厅平台项目(黔科合平台人才[2020]1003号)。

摘　　要：目的以感性工学为理论基础,探索黔东南苗族传统银饰造型意象的设计要素,提高现代银饰产品与用户的情感适配度,进而实现传统苗族银饰在新消费语境下的传承路径。方法搜集并筛选出感性意象词汇3个、典型样本4个,提取样本的造型元素特征;通过眼动实验获取眼动数据和主观评价意向,划分兴趣区并分析得到受关注程度最高的区域;建立意象认知样本与银饰元素特征之间的映射关系。结论通过构建民族首饰的素材基因库,帮助设计师在银饰造型设计中选择更合适细分市场的造型设计元素,进而为传统银饰设计提供有效参考和新思路。Based on Kansei engineering theory,explore the design elements of traditional Miao silver jewelry in southeast Guizhou,improve the emotional fit between modern silver jewelry products and users,and then realize the inheritance path of traditional Miao silver jewelry in the new consumption context.The expert group collected and screened 3 perceptual image words and 4 typical samples,and extracted the characteristics of the modeling elements of the samples.Then,eye movement data and subjective evaluation intention were obtained through eye movement experiment,and interest areas were divided and the regions with the highest attention were analyzed.Finally,the mapping relationship between the image cognitive sample and the silver jewelry element features is established.Through this method,the material gene bank of ethnic jewelry is constructed to help designers choose more appropriate market design elements in silver jewelry design,and then provide effective reference and new ideas for traditional silver jewelry design.

关 键 词：感性工学 苗族银饰 造型意象 眼动数据 

分 类 号：TB472[一般工业技术—工业设计]