浅析数字时代AR智能红包创新设计  

A Brief Analysis of Innovative Design of AR Intelligent Red Envelopes in the Digital Age

作　　者：黄丹[1] 黄菁 陈达强[1] 田韵诗 HUANG Dan;HUANG Jing;CHEN Da-qiang;TIAN Yun-shi(Hunan University of Technology,Zhuzhou 412007,China)

机构地区：[1]湖南工业大学,湖南株洲412007

出　　处：《绿色包装》2024年第11期96-99,共4页Green Packaging

基　　金：2023年国家级大学生创新创业训练项目(S202311535017);2021年湖南省新文科研究与改革实践项目(湘教通[2021]94号);2023年度湖南省普通高等学校教学改革研究项目(HNJG-20230765)。

摘　　要：本文对我国红包发展现状与问题进行分析,提出将AR智能技术与现实红包设计结合,以新颖的方式向用户呈现带有现代科技感、吉祥寓意又不失仪式感的智能红包,以增强人与人之间的感情互动。准确把握传统实物红包向数字虚拟红包发展过程中社交、礼仪、情感、文化等特征,以期为未来红包设计发展提供新的思路和方向。This paper analyzes the current situation and problems of the development of red envelopes in China,and puts forward the combination of AR intelligent technology and realistic red envelope design to present intelligent red envelopes with a sense of modern science and technology,auspicious meaning and ritual sense to users in a novel way,so as to enhance the emotional interaction between people.Accurately grasp the social,etiquette,emotion,culture and other characteristics in the development process of traditional physical red envelopes to digital virtual red envelopes,in order to provide new ideas and directions for the future design and development of red envelopes.

关 键 词：AR智能红包 传统礼俗文化 创新设计 

分 类 号：TB48[一般工业技术—包装工程]