基于非遗传承和创新发展的乡村振兴模式研究——以通草画为例  

Research on Rural Revitalization Model Based on Non-Genetic Inheritance and Innovative Development--A Case Study of Tongcao Painting

作　　者：李霞[1] LI Xia(Guangzhou City Polytechnic,Guangzhou 440111,China)

机构地区：[1]广州城市职业学院,广东广州440111

出　　处：《绿色包装》2024年第11期118-121,133,共5页Green Packaging

基　　金：广东省哲学社会科学规划2023年度学科共建项目(高职院校助推特殊教育与粤非遗传承融合发展的实践策略GD23XYS028);2023年度校级质量工程(广东民间艺术融入特殊教育艺术设计教学的实践研究ky2023039);2023年度校级教科研项目(基于文化传承的特殊教育艺术设计生态教学体系构建KYYB2023033)。

摘　　要：本研究目的为分析通草画的非遗价值及现状,提出传承策略,并探索其在乡村振兴中的创新发展路径。通过文献分析、案例研究等方法,发现文创产品包装、旅游产品包装策略促进了通草画的传播。结论表明,“非遗+旅游”“非遗+包装”模式及教育传承与社区参与,有效推动了通草画的传承与乡村振兴的融合发展。非遗传承与乡村振兴的深度融合是推动乡村全面振兴、实现可持续发展的关键路径。The purpose of this study is to analyze the intangible heritage value and current situation of the whole grass painting,propose inheritance strategies,and explore its innovative development path in rural revitalization.Through literature analysis,case study and other methods,it is found that the packaging strategy of cultural and creative products and tourism products promotes the spread of grass painting.The conclusion shows that the mode of“intangible cultural heritage+tourism”and“intangible cultural heritage+packaging”as well as educational inheritance and community participation have effectively promoted the integration and development of the inheritance of grass painting and rural revitalization.The deep integration of non-genetic inheritance and rural revitalization is the key path to promote comprehensive rural revitalization and realize sustainable development.

关 键 词：非遗传承 创新 乡村振兴 通草画 包装设计 

分 类 号：TB482[一般工业技术—包装工程]