基于生态循环农业理念的农特产品绿色包装设计研究  

Research on Green Packaging Design of Agricultural Special Products Based on Eco-Cycle Agriculture Concept

作　　者：张康宜 陈婷 ZHANG Kang-yi;CHEN Ting(School of Art,Shanxi Railway Vocational and Technical College,Taiyuan 030000,China)

机构地区：[1]山西铁道职业技术学院艺术学院,山西太原030000

出　　处：《绿色包装》2024年第11期122-125,共4页Green Packaging

基　　金：2023年度山西省文化、旅游、创意产业发展调查研究专项课题(山西红色文化创新融合——沉浸式红色文化旅游资源开发与运用研究SXSKWC2023052)。

摘　　要：我国是农业大国,也是人口大国,农业在国民经济中占有重要的地位。随着经济发展,人民生活水平不断提高,越来越多的消费者开始追求绿色健康的生活方式。而随着乡村振兴战略的提出,越来越多的农特产品走上了市场,其包装也逐步向绿色化发展。然而,由于部分农特产品包装设计缺乏绿色环保意识等问题,导致其销售效果不佳。本文以生态循环农业理念为基础,以农特产品绿色包装为研究对象,探索生态循环农业理念下的农特产品绿色包装设计策略,以期为其设计提供一些新思路,从而促进乡村振兴战略的实施。China is a large agricultural country and a large population country,and agriculture plays an important role in the national economy.With the development of economy and the continuous improvement of people’s living standards,more and more consumers begin to pursue a green and healthy lifestyle.With the proposal of rural revitalization strategy,more and more agricultural special products have entered the market,and their packaging has gradually developed to green.However,due to the lack of green environmental awareness in the packaging design of some special agricultural products,the sales effect is not good.Based on the concept of eco-circular agriculture,this paper takes the green packaging of agricultural special products as the research object,and explores the design strategy of green packaging of agricultural special products under the concept of eco-circular agriculture,in order to provide some new ideas for its design,so as to promote the implementation of rural revitalization strategy.

关 键 词：生态循环农业 绿色包装 农特产品 

分 类 号：TB482[一般工业技术—包装工程]