人工智能时代冰雪文化品牌形象在包装设计中的应用  

The Application of Ice Culture Brand Image in Packaging Design in The Era of Artificial Intelligence

作　　者：张瑶 王婷婷[2] ZHANG Yao;WANG Ting-ting(Jilin Police College,Changchun 130123,China;Qiqihar University,Qiqihar 161006,China)

机构地区：[1]吉林警察学院,吉林长春130123 [2]齐齐哈尔大学,黑龙江齐齐哈尔161006

出　　处：《绿色包装》2024年第11期130-133,共4页Green Packaging

基　　金：吉林警察学院科研项目(人工智能技术赋能冰雪文化的品牌构建与传播jykyyb202409);黑龙江省省属本科高校基本科研业务费人文社会科学类后期资助项目(黑龙江省少数民族“非遗”的智媒体传播与保护研究145409810)。

摘　　要：在AI技术浪潮的席卷下,人工智能已经成为引领设计领域的重要引擎。东北三省作为冰雪文化品牌发展最早的地区,依靠地域文化特色,大力发展冰雪经济。品牌包装作为品牌形象的重要组成部分,可以成为冰雪文化的外化形象与传播载体。本研究通过问卷调查法、案例分析法,分析冰雪文化品牌形象现状,归纳总结出人工智能时代其在包装设计中应用的具体策略,以期提升冰雪文化品牌价值。Swept by the wave of AI technology,artificial intelligence has become an important engine leading the design field.The three northeastern provinces,as the regions with the earliest development of ice and snow culture brands,rely on regional cultural characteristics to develop ice and snow economy.As an important part of brand image,brand packaging can become the external image and communication carrier of ice and snow culture.Through questionnaire survey and case analysis,this study analyzed the status quo of ice and snow culture brand image,and summarized the specific strategies applied in packaging design in the era of artificial intelligence,in order to enhance the brand value of ice and snow culture.

关 键 词：品牌形象 冰雪文化 人工智能 包装设计 

分 类 号：TB482[一般工业技术—包装工程]