基于地域文化的重庆沱茶包装设计研究  

Research on Packaging Design of Chongqing Tuo Tea Based on Regional Culture

作　　者：童洁 王雪筠[1] TONG Jie;WANG Xue-jun(Chongqing Normal University,Chongqing 401331,China)

机构地区：[1]重庆师范大学美术学院,重庆401331

出　　处：《绿色包装》2024年第11期163-167,共5页Green Packaging

摘　　要：地域文化是在继承中华优秀传统文化基础上形成的具有本地区特色的文化形式。具有地域文化特色的包装设计对促进地方经济和文化传承至关重要。因此,重庆沱茶的包装设计应深入挖掘重庆的文化内涵,融入地方特色,为产品赋予独特价值,打造具有鲜明地域特色的包装。文章分析了重庆沱茶包装设计中的不足,如传统包装设计陈旧、形式单一及品牌意识薄弱,提出了设立多种规格形式包装、跨界融合和创新等方法来探索其包装设计,用设计促进优秀地域文化的持续发展和广泛传播。Regional culture is a cultural form with local characteristics formed on the basis of inheriting the excellent traditional Chinese culture.Packaging design with regional cultural characteristics is very important to promote local economy and cultural inheritance.Therefore,the packaging design of Chongqing Tuo tea should deeply explore the cultural connotation of Chongqing,integrate into local characteristics,give unique value to products,and create packaging with distinct regional characteristics.This paper analyzes the shortcomings of the packaging design of Chongqing Tuo tea,such as the old traditional packaging design,single form and weak brand awareness,and puts forward the establishment of a variety of specifications and forms of packaging,cross-border integration and innovation to explore its packaging design,and promote the sustainable development and wide dissemination of excellent regional culture with design.

关 键 词：重庆沱茶 地域文化 包装设计 

分 类 号：TB48[一般工业技术—包装工程]