兴安盟伴手礼多感官包装设计创新策略研究  

Research on Innovative Strategy of Multi-Sensory Packaging Design of Xing'an League with Hand Ceremony

作　　者：魏妍妍[1] 牟美玲 WEI Yan-yan;MU Mei-ling(Changchun University of Technology,Changchun 130000,China)

机构地区：[1]长春工业大学,吉林长春130000

出　　处：《绿色包装》2024年第11期197-201,共5页Green Packaging

基　　金：2024年吉林省教育厅社会科学研究项目(中国平面设计文化基因与传承研究JJKH20240869SK)。

摘　　要：本文依托多感官设计理论,对兴安盟伴手礼包装设计进行创新策略研究。通过案例分析法和文献研究法,结合多感官包装对消费者决策的影响机制以及兴安盟物产资源调研,分析兴安盟伴手礼现状,重点聚焦如何通过视觉、嗅觉、触觉等感官元素的有效融合,创造独特的包装设计语言,从而对兴安盟地区特有的文化元素进行深入挖掘和创新性应用,以期为当地旅游伴手礼品牌建设和市场拓展提供有力支持。Based on the multi-sensory design theory,this paper studies the innovative strategy of the packaging design of Xingan League hand gifts.Through case analysis and literature research,combined with the influence mechanism of multi-sensory packaging on consumer decision making and the investigation of the product resources of Xingan League,the current situation of Xingan League hand gift was analyzed,focusing on how to create a unique packaging design language through the effective integration of sensory elements such as vision,smell and touch.In order to provide strong support for the brand building and market expansion of the local tourism handgift,the paper explores and innovates the unique cultural elements in Xingan League area.

关 键 词：兴安盟 多感官体验 伴手礼 地域特色 

分 类 号：TB482[一般工业技术—包装工程]