数字媒体艺术在中国传统文化包装中的运用分析  

Analysis on the Application of Digital Media Art in the Packaging of Chinese Traditional Culture

作　　者：吴宜瑾[1] WU Yi-jin(School of Digital Creativity,Changzhou College of Information Technology,Changzhou 213164,China)

机构地区：[1]常州信息职业技术学院数字创意学院,江苏常州213164

出　　处：《绿色包装》2024年第11期202-205,共4页Green Packaging

基　　金：常州信息职业技术学院科研平台(中国美术史中的儿童图像表达及应用研究基地KYPT202001R)。

摘　　要：本文旨在分析数字媒体艺术如何在中国传统文化包装中发挥作用,探索其融合与创新路径。通过文献综述的方法,探讨了数字媒体艺术的技术特性及其与传统文化之间的深刻联系,包括技术赋能传承精髓、灵感碰撞下的创新融合,以及两者间的互惠互利、共同发展。结果显示,数字媒体艺术为中国传统文化包装带来了全新体验。结论认为,数字媒体艺术的有效运用显著提升了传统文化的传播力与影响力,达到了促进传统文化现代化传承与创新发展的研究目标。This paper aims to analyze how digital media art plays a role in the packaging of Chinese traditional culture,and explore its integration and innovation path.Through the method of literature review,this paper discusses the technical characteristics of digital media art and the profound connection between it and traditional culture,including the inheritance essence enabled by technology,the innovation integration under the collision of inspiration,and the mutual benefit and common development between the two.The results show that digital media art brings a new experience to traditional Chinese cultural packaging.The conclusion is that the effective use of digital media art significantly improves the communication power and influence of traditional culture,and achieves the research goal of promoting the modern inheritance and innovative development of traditional culture.

关 键 词：数字媒体艺术 中国传统文化 包装设计 

分 类 号：TB482[一般工业技术—包装工程]