汽车整车厂商供应链延保服务策略研究——基于新能源汽车品牌比亚迪与特斯拉的比较  

Study on Strategy of Extended Warranty Service in Supply Chain for Vehicle Manufacturer:Based on the Comparison between the New Energy Vehicle Brand BYD and Tesla

作　　者：周兴建 李永 潘帆 程昂 蔡丽华 ZHOU Xing-jian;LI Yong;PAN Fan;CHENG Ang;CAI Li-hua(School of Management,Wuhan Textile University,Wuhan 430200,China;Research Center of Enterprise Decision Support,Key Research Base of Humanities and Social Sciences in Universities in Hubei Province,Wuhan 430073,China;Ecological Environment Industry College,Wuhan Technology and Business University,Wuhan 430065,China)

机构地区：[1]武汉纺织大学管理学院,湖北武汉430200 [2]湖北省普通高等学校人文社会科学重点研究基地企业决策支持研究中心,湖北武汉430073 [3]武汉工商学院生态环境产业学院,湖北武汉430065

出　　处：《物流研究》2024年第6期36-44,共9页Logistics Research

基　　金：国家自然科学基金地区科学基金项目(72062019);湖北省教育厅哲学社会科学研究一般项目(20Y080,22G097);湖北省普通高等学校人文社会科学重点研究基地企业决策支持研究中心项目(DSS20230405);2024年中国物流学会、中国物流与采购联合会面上研究课题(2024CSLKT3-576)。

摘　　要：延保服务是新能源汽车整车厂商、经销商的重要利润来源之一,因此对延保服务供应链运营模式进行研究也很有必要。首先,分别分析传统燃油车和新能源汽车代表性的汽车企业延保服务发展现状;其次,从延保服务参与主体与供应链结构和延保服务供应链运营流程入手分析新能源汽车延保服务供应链运营模式;再次,以国内外具有代表性的新能源汽车品牌比亚迪和特斯拉为例,对其延保服务供应链运营模式进行比较分析;最后,形成对新能源汽车延保服务供应链运营管理的启示,从采用自营定制化与第三方相结合的延保服务提供方式、建立多方参与的延保服务供应链运营体系、完善线上与线下相结合的延保服务流程三个方面,为新能源汽车延保服务策略设计和供应链运营管理优化提供参考。Extended warranty service is an important source of profit for new energy vehicle manufacturers and distributors,and it is also necessary to study the supply chain operation mode of extended warranty service.Firstly,we select representative vehicle brand in the market and analyze the traditional fuel vehicle extended warranty service model and the new energy vehicle extended warranty service model separately;secondly,we analyze the characteristics of the operation mode of the extended warranty service supply chain for new energy vehicle from three aspects:the participants in the extended warranty service,the structure of the extended warranty service supply chain,and the extended warranty service process;thirdly,we take representative new energy vehicle brand BYD and Tesla as examples,a comparative analysis is conducted on their extended warranty service supply chain operation models;finally,the inspiration for the operation and management of the new energy vehicle extended warranty service supply chain is formed,which provides reference for enterprises in formulating extended warranty service strategies and supply chain operation management from three aspects:adopting a combination of customized and third-party cooperation for extended warranty provision;establishing an extended warranty service supply chain operation system with multi-party participation subject cooperation;improving the operation process of online and offline extended warranty service.

关 键 词：新能源汽车 整车厂商 延保服务 供应链运营 

分 类 号：F426.471[经济管理—产业经济] F274