基于主成分分析法的山东省数字文化贸易竞争力提升策略研究  

Research on the Strategy of Enhancing the Competitiveness of Digital Cultural Trade in Shandong Province Based on Principal Component Analysis

作　　者：林燕萍 王楠 单莉萍 Lin Yanping;Wang Nan;Shan Liping(Shandong Vocational University of Foreign Affairs,Weihai 264500)

机构地区：[1]山东外事职业大学,山东威海264500

出　　处：《中阿科技论坛（中英文）》2024年第12期26-29,共4页China-Arab States Science and Technology Forum

基　　金：山东省文化艺术科学协会艺术科学重点课题“基于主成分分析法的山东省数字文化贸易竞争力提升策略研究”(L2024Z05100221)。

摘　　要：新一轮科技革命和产业变革加速演进,发展数字文化越来越成为中国坚定文化自信、提升国家文化软实力和中华文化影响力的重要举措之一。文章从数字经济基础设施、数字文化贸易发展环境、数字文化贸易发展机遇3个层面构建山东省数字文化贸易竞争力影响因素指标体系,运用主成分分析法和多元回归法,对山东省2012—2022年相关数据进行分析。研究结果显示:移动互联网用户数、数字普惠金融发展及国内需求等因素对山东省数字文化贸易竞争力有促进作用;山东省数字文化产业集聚程度还有待提升。基于此,文章提出加码数字基础设施建设、打造数字普惠金融品牌、培养数字文化贸易人才、发展“数字+文化”产业集群等建议,旨在为有效提升山东省数字文化贸易竞争力,推动数字文化贸易高质量发展提供参考。With the accelerated evolution of a new round of technological revolution and industrial transformation,developing digital culture has become an important measure for China to strengthen cultural confidence,enhance national cultural soft power,and increase the influence of Chinese culture.The article constructs an indicator system of factors affecting the competitiveness of digital cultural trade in Shandong Province from three levels:digital economic infrastructure,digital cultural trade development environment,and digital cultural trade development opportunities.Principal component analysis and multiple regression methods are used to analyze the relevant data of Shandong Province from 2012 to 2022.The results show that the number of mobile Internet users,the development of digital inclusive finance and domestic demand and other factors can promote the competitiveness of digital culture trade in Shandong Province;The degree of agglomeration of digital cultural industry in Shandong Province still needs to be improved.Based on this,the article proposes suggestions such as increasing the construction of digital infrastructure,building a digital inclusive finance brand,cultivating digital cultural trade talents,and developing a"digital+cultural"industry cluster,aiming to provide reference for effectively enhancing the competitiveness of digital cultural trade in Shandong Province and promoting high-quality development of digital cultural trade.

关 键 词：数字文化贸易 竞争力 主成分分析 山东省 

分 类 号：F720[经济管理—产业经济]