基于地域文化的文创产品创新设计——以扬州漆器工艺为例  

Innovative Design of Cultural and Creative Products based on Regional Culture:Taking Yangzhou Lacquer Craft as an Example

作　　者：陈安琪 丁峰[1] Chen Anqi;Ding Feng(Jiangsu Normal University,Xuzhou 221116,China)

机构地区：[1]江苏师范大学,江苏徐州221116

出　　处：《艺术与设计（理论版）》2024年第12期33-35,共3页Art and Design

摘　　要：随着地域文化创意产业的兴起,基于地域文化的文创产品设计越来越受到关注。文章以中国传统工艺为研究对象,探讨了如何通过创新设计将地域文化元素融入文创产品中,促进传统地域文化的传承与发展。旨在为地域文化的保护与创新提供参考和启示,通过对扬州漆器文化物质、精神、行为层面的典型元素进行设计转译,由外及内地将江南审美价值、人文意境和文化创新三方面应用到产品开发过程中,可设计出极具扬州特色的地方性漆器文创产品,丰富了设计手法,同时也拓宽了扬州漆器文创产品的开发思路。With the rise of regional cultural and creative industries,the design of cultural and creative products based on regional culture has received more and more attention.Taking traditional Chinese crafts as the research object,we discuss how to integrate regional cultural elements into cultural and creative products through innovative design to promote the inheritance and development of traditional regional culture.Aiming to provide reference and inspiration for the protection and innovation of regional culture,by designing and translating the typical elements of Yangzhou lacquerware culture at the material,spiritual and behavioral levels,and applying the three aspects of Jiangnan aesthetic value,humanistic context and cultural innovation to the process of product development from the outside and the inside,local lacquerware cultural and creative products with strong Yangzhou characteristics can be designed,enriching the design approach and also broadening the It also broadens the development idea of Yangzhou lacquerware culturaland creative products.

关 键 词：地域文化 文创产品 传统工艺 扬州漆器 

分 类 号：J5[艺术—艺术设计]