奥运体育竞技中的二次元文化阐释  

Integration of Nijigen Culture in Olympic Sports Games

作　　者：王子涵 刘荃 WANG Zihan;LIU Quan(School of Media Arts and Communication,Nanjing University of Arts,Nanjing 210013,Jiangsu,China;Division of University Planning and Disciplinary Development,China Pharmaceutical University,Nanjing 211100,Jiangsu,China)

机构地区：[1]南京艺术学院传媒学院,江苏南京210013 [2]中国药科大学发展规划与学科建设处,江苏南京211100

出　　处：《扬州大学学报（人文社会科学版）》2024年第6期122-128,共7页Journal of Yangzhou University(Humanities and Social Sciences Edition)

基　　金：教育部人文社会科学研究一般项目“‘知信行统一’思想指导下的青少年影视艺术教育模式研究”(23YJA760064)。

摘　　要：随着赛事直播和短视频平台内容生产方式的多元化,二次元文化逐渐成为青年群体参与和理解奥运会的一种全新视角。值得注意的是,2024年巴黎奥运会的举办过程不同程度地融入了二次元元素,这一特点吸引了“Z世代”青年的关注。奥运会体育竞技文化与二次元文化的融合,使媒体、运动员与观众之间形成了基于情感认同与文化共鸣的信息互动。具体而言,这种互动主要体现在以下几个方面:媒体通过游戏化传播方式推广奥运会体育竞技文化;运动员的自我表达与二次元文化特质相契合;观众对奥运会内容的二次元改编赋予其新的意义。二次元文化与奥运会体育竞技文化的深层次交互融合,不仅增强了竞技体育的传播影响力,还推动二次元文化逐渐向主流文化靠拢。With sports event live streaming and short video platforms diversifying their ways of content production,Nijigen has come to be a new perspective for young people to participate in and understand the Olympic Games.It is noteworthy that this year s Olympic Games have been integrated with Nijigen elements to varying degrees,a feature that has attracted more attention from “Generation Z”.The fusion of Olympic sports and Nijigen culture has created an information interaction based on emotional identification and cultural resonance between the media,athletes,and spectators.Specifically,this interaction is reflected in several aspects:the media promoting Olympic sports culture through gamified communication;the athletes self-expression aligning with Nijigen traits;spectators giving new meaning to Olympic Games through Nijigen kind of adaptations.The deep interaction between Nijigen culture and Olympic sports culture has not only enhanced the communication influence of competitive sports but has also shortened the distance between Nijigen culture and the mainstream culture.

关 键 词：体育竞技文化 二次元文化 巴黎奥运会 游戏化传播 

分 类 号：G811.21[文化科学—体育学] G122