元宇宙背景下中国文化产业的数智化升级研究——基于媒介技术视角  

Research on the Digital Intelligence Upgrading of China’s Cultural Industries in the Context of the Metaverse——From the Perspective of Media Technology

作　　者：詹一虹[1] 董天 Zhan Yihong;Dong Tian(National Cultural Industries Research Center,Central China Normal University,Wuhan 430079,China)

机构地区：[1]华中师范大学国家文化产业研究中心,湖北武汉430079

出　　处：《西北民族大学学报（哲学社会科学版）》2024年第6期175-185,共11页Journal of Northwest Minzu University(Philosophy and Social Sciences)

基　　金：2022年中央高校基本科研交叉学科项目“非物质文化遗产的数字化保护与智能传播”(项目编号:CCNU22JC029)。

摘　　要：文化产业是文化及相关产品的工业化生产、大众化传播与商品化消费的产业集合,媒介技术是其发展的前提也是发展的根基。在新一轮数智媒介技术革新所带来的元宇宙发展趋势下,中国文化产业将会迎来数智化转型机遇。通过梳理媒介技术变迁与文化产业发展历史,研究认为,未来元宇宙等相关数智媒介技术将会从文化创作新符号、文化生产新方式、文化传播新环境、文化消费新形式等方面引领文化产业的结构性变革。在行动路径上,中国文化产业则需在加强数智技术赋能虚拟场景生产、构建大众化的场景媒介传播生态以及扩大场景文化产品的商品化消费三个方向持续发力,加快推动数智化升级与高质量发展。Cultural industries are an industrial collection of industrialized production,mass communication and commercialized consumption of cultural and related products,and media technology is the premise and foundation of their development.Under the development trend of the metaverse brought about by the new round of digital intelligence media technology innovation,China’s cultural industries will usher in the opportunity of digital intelligence transformation.By combing through the changes in media technology and the history of the development of cultural industries,we see that,in the future,the metaverse and other related digital intelligence media technologies will lead the structural transformation of cultural industries in terms of new symbols of cultural creation,new ways of cultural production,new environments for cultural communication,and new forms of cultural consumption.At the same time,in terms of action path,it is necessary to continue to make efforts in three directions:strengthening the digital intelligence technology to empower the production of virtual scenes,building a popular scene media communication ecology,and expanding the commercialized consumption of cultural scene products,so as to accelerate the digital intelligence upgrading and high-quality development of China’s cultural industries.

关 键 词：元宇宙 中国文化产业 数智化升级 媒介技术 

分 类 号：TP391[自动化与计算机技术—计算机应用技术] G124[自动化与计算机技术—计算机科学与技术]