我国电竞赛事的传播叙事转向与电竞产业发展新路径——基于SWOT-PEST矩阵分析  

The Narrative Shift of Communication of China's E-sports Events and the New Path of E-sports Industry Development:Based on SWOT-PEST Matrix Analysis

作　　者：郑维 王帅 ZHENG Wei;WANG Shuai(School of International Relations/Institute of Overseas Chinese Studies,Jinan University,Guangzhou 510000,China;School of Marxism,Jinan University,Guangzhou 510000,China)

机构地区：[1]暨南大学国际关系学院/华侨华人研究院,广东广州510000 [2]暨南大学马克思主义学院,广东广州510000

出　　处：《唐山师范学院学报》2024年第6期79-83,共5页Journal of Tangshan Normal University

基　　金：国家社会科学基金重大研究专项(21VMZ008)。

摘　　要：在叙事场域、叙事传播和叙事主体转向显现新特点的背景下,我国电竞产业激发经济动能、赋能体育产业、带动文旅产业和衍生媒介设备等重要作用得以施展。运用SWOT-PEST矩阵分析法解构我国电竞产业发展前景,直观呈现我国发展电竞产业的优势、劣势、机会和威胁,从政策领航、产业布局、传播生态、人才供给和风险约束五个方面,探析实现我国电竞产业高质量发展的新路径。Against the background of the new characteristics of narrative field,narrative communica-tion and narrative subject,China's e-sports industry has been able to stimulate economic momentum,em-power the sports industry,drive the cultural tourism industry and derive media equipment.Using SWOT-PEST matrix analysis to deconstruct the development prospect of China's e-sports industry,the advanta-ges,disadvantages,opportunities and threats of China's development of e-sports industry are visually presented.The new path achieving the high-quality development of China's e-sports industry is analysed from five aspects,namely,policy navigation,industrial layout,communication ecology,talent supply and risk constraints.

关 键 词：电竞入亚 传播叙事 产业发展 

分 类 号：G20[文化科学—传播学]