原创品牌的手作设计“在地性”问题探论  

Probe Into the"Localization"of Original Brand's Hand-made Design

作　　者：张军[1] ZHANG Jun(Shanxi Datong University,Shanxi Datong 037000,China)

机构地区：[1]山西大同大学,山西大同037000

出　　处：《包装工程》2024年第24期433-439,共7页Packaging Engineering

基　　金：山西省科技战略研究专项项目(202304031401104)。

摘　　要：目的通过对手作设计“在地性”问题的分析,一边呈现手作与设计的互动形态,另一边,也依托手作设计形态深度诠释中国设计“在地性”概念的内涵和外延。方法选取典型案例分析手作与设计的身份转换、场所迁徙,呈现手作设计与不同文化场域的关联性。在生产力与生产关系的社会结构中探究手作的生产性,在手作与设计的互动形态中寻根原创力、彰显设计的造物本体。结果手作设计以中国当代社会发展为场域,关乎三个层面的基本要素:(1)身份化问题;(2)行动力问题;(3)生产性问题。三层要素相互依存,共同建构起中国设计的“在地性”问题。结论手作设计“在地性”问题缘起于全球在地化语境下中国设计的文化自觉、中国手艺的身份认同。“在地”包含向下扎根、向上生长的两个方向,折射在手作设计上,就是设计寻根手艺、手艺走向设计的原创力开拓路径。寻根手艺大地,手作设计在身份转型的价值补偿中呈现主体间性;走向日常生活现代化,手作设计在城市与乡村的场域变迁中游走;回溯生产本体,手作设计在劳动与人的互为中演进主体性价值。Through the analysis of design"localization",the work aims to present the interactive form of handcraft and design on the one hand,and on the other hand,deeply interpret the connotation and extension of the concept of"lo-calization"of Chinese design by relying on the form of hand-made design.Typical cases were selected to analyze the identity transformation and place migration of handcraft and design,and present the correlation between hand-made de-sign and different cultural fields.In the social structure of productive forces and production relations,the productivity of handcraft was explored to find the original creativity in the interactive form of handcraft and design,and reveal the crea-tion of design.With the development of contemporary Chinese society as the field,hand-made design was related to three basic elements:(1)identity,(2)action,and(3)production.The three factors depended on each other and jointly con-structed the"localization"of Chinese design.In conclusion,the problem of"localization"of hand-made design originates from the cultural consciousness of Chinese design and the identity of Chinese craft in the global localization context."Localization"includes the two directions of downward root and upward growth.Reflecting on the design of the hand-craft,it is the original creative force development path for the design of the root of craft,and that of craft direction.In the value compensation of identity transformation,hand-made design presents inter-subjectivity.Towards the modernization of daily life,hand-made design walks in the field changes of urban and rural areas.Tracing back to the noumenon of pro-duction,hand-made design evolves subjectivity value in the mutual interaction between labor and human.

关 键 词：设计 手艺 在地性 原创品牌 手作设计 

分 类 号：TB472[一般工业技术—工业设计]