数智化视域下的津派旗袍模块化个性定制设计  

Modular personalised design of Tianjin cheongsam under the view of digital intelligence

作　　者：庄冬冬 任若安 孙捷 ZHUANG Dongdong;REN Ruo′an;SUN Jie(School of Design Art,Tianjin Academy of Fine Arts,Tianjin 300141,China;College of Design and Innovation,Tongji University,Shanghai 200092,China)

机构地区：[1]天津美术学院设计艺术学院,天津300141 [2]同济大学设计创意学院,上海200092

出　　处：《毛纺科技》2024年第11期85-91,共7页Wool Textile Journal

基　　金：天津市教委社科重大立项项目(2021JWZD35)。

摘　　要：针对数智化时代津派旗袍定制创新性不足、缺乏个性化设计和生产复杂等问题,从数智化编码的角度引入模块化理论,围绕消费者的个性化需求,对津派旗袍模块化个性定制设计进行研究。结合津派旗袍形式特征和线上线下结合的模式,对津派旗袍的个性化定制进行4级模块划分,并对襟型、领型、袖型等7个服装关键部件进行编码设定,提出一套创新的模块划分和设计方法,并构建津派旗袍模块化个性定制APP。以模块为设计单元的津派旗袍个性定制设计在消费者满意度及服装定制效果上均得到较大改善,且在实际应用中验证了其可行性。通过模块化、编码化的数智手段将现代科技与津派旗袍相结合,为传统服饰在数智化时代的个性化定制提供思路。Aiming at the problems of insufficient customization and innovation,lack of personalized design and production complexity of the Tianjin cheongsam in the era of digital intelligence,the modularization theory was introduced from the perspective of digital intelligence coding,and the modularized individual customized design of the Tianjin cheongsam was researched around the personalized needs of consumers.Combined with the characteristics of the Tianjin cheongsam styles and the combination of online and offline mode,a set of innovative module division and design method was proposed.The personalized customization of the Tianjin cheongsam was divided into 4 levels of modules,and 7 key parts of the garment,such as lapel,collar,sleeve,et al,were coded and the modular personalization APP of Tianjin cheongsam was constructed and its feasibility was verified.By combining traditional craftsmanship with modern technology,the Jinbei cheongsam was able to meet the diversified needs of consumers while maintaining its unique cultural characteristics,which provides a way of thinking for the personalization of traditional clothing in the age of digital intelligence.

关 键 词：津派旗袍 数智化 模块化设计 定制设计 定制化APP 

分 类 号：TS941.26[轻工技术与工程—服装设计与工程]