雅俗共赏:当代太极拳媒介形象建构的审视及成因解读  

Accessible to All:An Analysis of the Construction of Contemporary Taijiquan Media Image and Its Causes

作　　者：田展玮 Tian Zhanwei(College of Physical Education and Health Sciences,Guangxi University for Nationalities,Nanning Guangxi 530008,China)

机构地区：[1]广西民族大学体育与健康科学学院,广西南宁530008

出　　处：《武术研究》2024年第12期70-72,共3页Wushu Studies

基　　金：2025年度河南省哲学社会科学教育强省研究项目,新质生产力推动体育旅游高质量发展的作用机制与实施路径研究。

摘　　要：当代太极拳媒介形象的建构是一个多元化因素相互作用的过程。文章旨在通过分析太极拳短视频作品案例,探讨太极拳媒介形象“雅俗共赏”这一审美标准,审视太极拳在网络上的“雅俗共赏”观点及看法,并分析比较网络空间中太极拳“雅”与“俗”形象建构的特点,引导改变网民对太极拳的负面认知,以实现太极拳媒介形象积极健康的发展。The construction of contemporary Taijiquanmedia image is a process of interaction by various factors.Through the analysis of short video of Taijiquan,this article aims to explore its aesthetic standards,which appeal to both refined and popular tastes.It also intends to examine the various views of its image on the Internet,and analyze the characteristics of construction of Taijiquan's"elegant"and"popular"image on the Internet.The goal is to change the negative perception of Taijiquan among netizens and promote the healthy and positive development of Tajiquan media image.

关 键 词：太极拳媒介形象 形象建构 雅形象 俗形象 

分 类 号：G85[文化科学—民族体育]