全球竞争格局下江苏数字平台企业发展研究  

Research on the Development of Jiangsu Digital Platform Enterprises in the Context of the Global Competition

作　　者：李嘉佳 LI Jiajia(Jiangsu Institute of International Economics and Trade,Nanjing 210001,China)

机构地区：[1]江苏省国际经济贸易研究所,江苏南京210001

出　　处：《商业观察》2024年第31期74-76,101,共4页BUSINESS OBSERVATION

摘　　要：近年来,江苏大力发展平台经济,数字平台企业活力增强、优势凸显。文章介绍了江苏数字平台企业发展的现状,总结出江苏支持平台经济发展力度强、数字平台企业集聚集群发展、平台经济与实体经济深度融合三个特征。同时,江苏数字平台企业在发展的过程中,面临着来自外部环境和内部发展方面的挑战。文章提出,对于江苏数字平台企业要两手抓,坚持促进其发展和对其进行监管规范,从培育提升平台企业创新力、促进平台经济与实体经济深度融合、完善数字平台企业的数据治理、优化平台企业监管机制四个方面提出对策建议。In recent years,Jiangsu has vigorously developed the platform economy,and the digital platform enterprises have enhanced their vitality and highlighted their advantages.This paper introduces the current situation of the development of digital platform enterprises in Jiangsu,and summarizes three characteristics of Jiangsu:strong support for the development of platform economy,cluster development of digital platform enterprises,and deep integration of platform economy and real economy.At the same time,in the process of development,Jiangsu digital platform enterprises are facing challenges from the external environment and internal development.This paper proposes that digital platform enterprises in Jiangsu should adhere to the two aspects of promoting development and regulatory norms.It puts forward countermeasures and suggestions from four aspects:cultivating and improving the innovation ability of platform enterprises,promoting the deep integration of platform economy and real economy,improving the data governance of digital platform enterprises,and optimizing the regulatory mechanism of platform enterprises.

关 键 词：平台经济 数字经济 数字平台企业 全球竞争格局 

分 类 号：F49[经济管理—产业经济]