鄂伦春族文化传播现状分析及媒体产业对策研究  

Analysis on Current Situation of Oroqen Culture Communication and Research on Countermeasures of Media Industry

作　　者：汤觐歌 延依静 康婷 TANG Jinge;YAN Yijing;KANG Ting(Jilin University,Changchun 130012,China)

机构地区：[1]吉林大学,吉林长春130012

出　　处：《商业观察》2024年第31期114-116,120,共4页BUSINESS OBSERVATION

基　　金：吉林大学创新创业训练计划资助项目(202410183024)。

摘　　要：鄂伦春族是位于我国东北地区的少数民族,其文化蕴含着丰富的历史资源、艺术资源、经济资源。然而,在现代文化和生活方式的强烈冲击之下,许多鄂伦春族非物质文化遗产面临着衰退甚至消亡的境遇。文章通过调查问卷以及收集到的数据对鄂伦春族文化的传播现状进行研究并分析其问题,最后从文化媒体产业角度提出具有针对性的对策,旨在促进鄂伦春族文化的传播和鄂伦春族文化媒体产业的发展。The Oroqen nationality is a minority nationality located in the northeast of our country,and its culture contains rich historical resources,artistic resources and economic resources.However,under the strong impact of modern culture and lifestyle,many Oroqen intangible cultural heritages are facing the situation of decline or even extinction.This paper studies and analyzes the current situation of Oroqen culture communication through questionnaires and collected data,and finally puts forward targeted countermeasures from the perspective of cultural media industry,aiming at promoting the dissemination of Oroqen culture and the development of Oroqen cultural media industry.

关 键 词：鄂伦春族文化 文化媒体产业 文化传播 

分 类 号：F287.5[经济管理—国民经济] G206[文化科学—传播学]