论符号消费游戏差异化编码的意识形态功能  

On the Ideological Function of Differentiated Coding in Symbolic Consumption Games

作　　者：王国富[1] 钱源 WANG Guo-fu;QIAN Yuan(Liaoning University)

机构地区：[1]辽宁大学哲学院

出　　处：《华中科技大学学报（社会科学版）》2024年第6期27-33,共7页Journal of Huazhong University of Science and Technology(Social Science Edition)

基　　金：辽宁省社会科学规划基金项目“习近平新时代中国特色社会主义思想的哲学研究”(L19BZX001)。

摘　　要：欧美发达国家物品丰盛的社会景观似乎为人的自由平等提供广阔空间,但随着物品消费狂欢现象的兴起,人的精神却越来越陷入媚俗化的境地。鲍德里亚认为,符号消费依托社会价值编码系统建构超真实的符号空间,塑造规训消费者集体无意识的文化空间,实现日常生活游戏版本的完美升级,导致人们即使逃离追求物质享受的虚假需要,仍然会陷入追求社会角色扮演的符号消费游戏。符号消费游戏揭示资本借助符号消费的阶层区分功能,把统治触角延伸到日常生活领域,在差异化竞争中彰显符号消费的意识形态功能,表明资本与现代传媒全面入侵人的社会交往领域的社会操控机制。The social landscape of rich goods in developed countries in Europe and the United States seems to provide a broad space for human freedom and equality.However,with the rise of the carnival phenomenon of goods consumption,the human spirit has fallen more and more into a situation of kitsch.Baudrillard believes that symbolic consumption relies on the social value coding system to construct a hyper-real symbolic space,shapes the cultural space that disciplines the collective unconscious of consumers,and realizes the perfect upgrade of the game version of daily life.As a result,even if people escape from the false need of pursuing material enjoyment,they still fall into the symbolic consumption game of pursuing social role-playing.The symbolic consumption game reveals that capital extends its ruling tentacles to the field of daily life by the hierarchical differentiation function of symbolic consumption,highlights the ideological function of symbolic consumption in the differentiated competition,and shows that capital and modern media collude to comprehensively invade the social control mechanism in the field of human social communication.

关 键 词：符号消费 社会角色 资本逻辑 现代传媒 差异化编码 

分 类 号：B03[哲学宗教—哲学理论] C913.3[经济管理]