新媒体时代高校思想政治教育长效机制的解构与重塑  

Deconstruction and Reshaping of the Long-term Mechanism of Ideological and Political Education in Colleges and Universities in the New Media Era

作　　者：钟薏 蒋佳欣 Yi Zhong;Jiaxin Jiang(Changsha Normal University,Changsha,Hunan 410100)

机构地区：[1]长沙师范学院,湖南长沙410100

出　　处：《教育思想理论研究》2024年第11期16-18,共3页Research on Educational Thought Theory

基　　金：长沙师范学院2022年度校级思想政治工作专项课题“新媒体矩阵视域下高校网络思想政治教育长效机制研究”(CSSY202204)。

摘　　要：互联网的高速发展为高校思想政治教育带来挑战与机遇,新媒体时代改变了信息传播方式、受众群体、传播路径和互动形式。“长效机制”指推动思想政治教育目标实现的制度、策略和方法,强调教育的有效性、针对性和灵活性。传统思想政治教育在应对新媒体时代信息碎片化、受众多元化和技术迭代方面存在局限。只有充分发挥新媒体优势,强化价值引领,推动技术与教育深度融合,创新教育内容和方法,才能提升思想政治教育的效果和社会影响力。The rapid development of the Internet presents both challenges and opportunities for ideological and political education in colleges and universities.The new media era has transformed information dissemination,audience demographics,communication channels,and forms of interaction.The"long-term mechanism"refers to systems,strategies,and methods designed to advance the goals of ideological and political education,emphasizing effectiveness,relevance,and flexibility.Traditional ideological and political education struggles to address the fragmentation of information,audience diversification,and technological advancements in the new media era.To enhance its effectiveness and social influence,it is crucial to fully leverage the advantages of new media,strengthen value guidance,promote the integration of technology and education,and innovate educational content and methods.

关 键 词：新媒体 高校思想政治教育 长效机制 

分 类 号：G641[文化科学—高等教育学]