网络新闻报道碎片化对新闻传播效果的影响研究  

Research on the Impact of Fragmented Online News Reporting on the Effectiveness of News Dissemination

作　　者：廖冲[1] Chong Liao(Guangxi Normal University for Nationalities,Chongzuo,Guangxi 532200)

机构地区：[1]广西民族师范学院,广西崇左532200

出　　处：《教育思想理论研究》2024年第11期71-73,共3页Research on Educational Thought Theory

摘　　要：随着互联网技术的快速发展和新媒体平台的不断涌现,网络新闻报道呈现出显著的碎片化特征。本文基于传播学理论,对网络新闻报道碎片化的表现、对新闻传播效果的影响以及相应的优化策略进行了系统阐述。研究发现,网络新闻报道碎片化主要表现为信息内容的碎片化、受众需求的碎片化和传播渠道的碎片化。这一现象对新闻传播速度、受众认知结构以及舆论形成与引导均产生了重要影响。针对这些问题,新闻媒体应通过优化新闻生产流程、整合碎片化信息、引导受众理性思考以及利用智能化技术等途径,增强新闻传播效果,构建良性的新闻传播生态。With the rapid development of internet technology and the emergence of new media platforms,online news reporting has shown significant fragmentation characteristics.Based on communication theory,this paper systematically expounds on the fragmentation of online news reporting,its impact on news communication effects,and corresponding optimization strategies.The study found that the fragmentation of online news reporting mainly manifests in the fragmentation of information content,audience needs,and communication channels.This phenomenon has a significant impact on the speed of news communication,the cognitive structure of the audience,and the formation and guidance of public opinion.To address these issues,news media should take measures such as optimizing the news production process,integrating fragmented information,guiding audience rational thinking,and utilizing intelligent technology to enhance news communication effects and build a healthy news communication ecosystem.

关 键 词：网络新闻 碎片化 传播效果 优化策略 

分 类 号：G210[文化科学—新闻学]