社会互动视角下数字创业机会客观化机理——基于数字创意新企业的多案例研究  

The Mechanism of Digital Entrepreneurial Opportunity Objectification from a Perspective of Social Interaction:A Multi-case Study of Digital Creative Startups

作　　者：郭润萍[1] 裴育[1] 尹昊博 Guo Runping;Pei Yu;Yin Haobo(School of Business and Management,Jilin University;School of Public Health,Qiqihar Medical University)

机构地区：[1]吉林大学商学与管理学院 [2]齐齐哈尔医学院公共卫生学院

出　　处：《南开管理评论》2024年第8期29-39,85,共12页Nankai Business Review

基　　金：国家自然科学基金项目(72072069、72091315);吉林省教育厅人文社科研究重大项目(JJKH20241358SK)资助。

摘　　要：机会是探索数字创业活动的核心,社会建构理论认为机会由创业主体的社会互动建构而来,而数字创业机会客观化是机会建构的关键环节,然而现有研究对其机理缺乏深入探讨。立足于理论和现实的需要,本文选取4家数字创意新企业进行探索性案例研究,基于社会互动视角挖掘数字创业机会客观化过程及机理。研究结果表明:数字创业者与同伴的信息互动和情感互动有助于实现创业想法原型化,进而形成创业者机会信念;数字创业者与团队成员间通过创业激情传染和知识共享,促进创业想法原型产品化以形成团队机会信念;数字创业主体通过与利益相关者的信息互动与资源互动,对最小可行产品进行验证,从而形成集体机会信念;数字创业主体与环境的互动进一步增强集体机会信念,由此完成数字创业机会客观化过程。本研究有助于打开数字创业机会客观化机理的黑箱,弥补数字创业机会建构研究的不足,将社会互动作为关键要素引入数字创业机会研究框架,推动机会信念理论研究的发展。The widespread adoption of digital technologies has provid-ed a novel business environment for entrepreneurial activities.Digital entrepreneurship,as a new domain within the entrepreneurial field involves leveraging digital technologies to pursue opportunities for creating and capturing value.Opportunities are core to the digital entrepre-neurial process,which refer to the possibilities to reshape paths to meet market demands and generate new market needs using digital technologies.In the volatile digital market environment,the ability to construct objectively feasible entrepreneurial opportunities becomes pivotal for digital startups seeking to secure dynamic competitive advantages.Unlike traditional entrepreneurship,the“collective”characteristic of digital entrepreneurship poses certain limitations when explaining the construction process of digital entrepreneurial opportunities in existing studies.Therefore,it is worth further scholarly attention to examine how entrepreneurs and stakeholders co-construct digital entrepreneurial opportunities based on digital technologies.To date,there are no definitive answers regarding where digital entrepreneurial opportunities originate,or how to transform digital entrepreneurial ideas from conceptualizations into objectively feasible opportunities.Research into the mechanisms of digital entrepreneurial opportunity objectification remains largely unexplored.

关 键 词：数字创业机会客观化 社会互动 机会信念 数字创意新企业 数字技术 

分 类 号：F49[经济管理—产业经济] F279.2