从文化本源到现代设计--杭州亚运会视觉体系建构  

From Cultural Origin to Modern Design:Construction of Visual System of Asian Games Hangzhou

作　　者：毕学锋 严怡畅 BI Xuefeng;YAN Yichang(China Academy of Art,Hangzhou 310024,China)

机构地区：[1]中国美术学院,杭州310024

出　　处：《工业工程设计》2024年第6期32-39,共8页INDUSTRIAL&ENGINEERING DESIGN

基　　金：2023年度国家社会科学基金艺术学重点项目(23AG015)。

摘　　要：文化作为民族历史、智慧与精神价值的承载,为现代设计注入了理解世界、表达自我和塑造未来的精神内核,杭州亚运会通过视觉体系的设计与建构重新链接了文化与人、城市、自然的关系,为体育精神的弘扬、城市美学的营造与国家文化形象的建构提供了一种格物致知的中国智慧。它架起传统与现代、地方与全球之间的沟通桥梁,推动了中国文化精神在世界维度的深层互动与传播。As the bearer of national history,wisdom and spiritual values,culture injects the spiritual core of understanding the world,expressing oneself and shaping the future into modern design.The Asian Games Hangzhou re-links the relationship between culture,people,cities and nature through the design and construction of the visual system and provides a kind of Chinese wisdom for the promotion of sports spirit,the creation of urban aesthetics and the construction of national cultural image.In addition,a bridge of communication is also built between tradition and modernity and between local and global,promoting the deep interaction and dissemination of Chinese cultural spirit in the world dimension.

关 键 词：文化本源 视觉体系 国家形象 杭州亚运会 

分 类 号：J524[艺术—艺术设计]