唐妞驾到:博物馆动漫IP数字赋能丝路文化传播的实践路径  

Tangniu Arrived:Practical Path for Digital Empowerment of Museum Animation IP for the Dissemination of the Silk Road Culture

作　　者：米高峰[1] 李真鸽 MI Gaofeng;LI Zhenge(School of Art&Design/School of Silk Road Culture&Communication,Shaanxi University of Science&Technology,Xi'an 710021,China)

机构地区：[1]陕西科技大学设计与艺术学院(丝路文化与传播学院),西安710021

出　　处：《工业工程设计》2024年第6期69-75,114,共8页INDUSTRIAL&ENGINEERING DESIGN

基　　金：2022年教育部学位与研究生教育发展中心主题案例建设项目(ZT-221070801);2023年陕西特色线上课程建设项目(2023-57);2022年陕西科技大学课程思政课程建设项目(2022-62)。

摘　　要：以陕西历史博物馆与西安桥合动漫共同开发的动漫IP“唐妞”为例,剖析数字媒体语境下博物馆孵化动漫IP、推动文化传播的策略。运用交叉研究、实例分析等研究方法,梳理动漫IP“唐妞”从诞生到“出圈”轨迹,探究其在文旅融合时代的产业化路径。动漫IP“唐妞”,以其成功的实践为博物馆活化馆藏资源、赋能丝路文创设计提供了宝贵经验。博物馆动漫IP的开发,应把握馆藏文物的文脉价值,以内容创作构筑角色内涵、以多元载体丰富内容表达、以动态运营增进交流互动、以联名衍生拓展传播范围。With the animation IP"Tangniu"jointly developed by the Shaanxi History Museum and Xi'an Johere Comic Technology Company as an example,the work aims to analyze the strategies of incubating animation IPs in museums and promoting cultural dissemination in the context of digital media.By research methods such as cross-research and case analysis,the trajectory of the animation IP"Tangniu"from birth to"becoming widely known"is sorted out and its industrialization path in the era of cultural and tourism integration is explored.The animation IP"Tangniu"has provided valuable experience for museums to activate their collection resources and empower the Silk Road cultural and creative design through its successful practice.In the development of museum animation IPs,the focus should be placed on the context value of collection cultural relics,so as to build role connotation through content creation,enrich content expression with multiple carriers,enhance communication and interaction through dynamic operation,and expand the communication scope through co-branded derivatives.

关 键 词：数字媒体 博物馆IP 动漫IP 丝路文化传播 唐妞 

分 类 号：J524[艺术—艺术设计]