农村体育产业与体育经济发展的问题及建议  

Rural Sports Industry and Sports Economic Development Issues and Recommendations

作　　者：朱天宇[1] 张震 谈梦婷 ZHU Tianyu;ZHANG Zhen;TAN Mengting(School of Physical Education,Huaibei Normal University,Huaibei Anhui 235000)

机构地区：[1]淮北师范大学体育学院,安徽淮北235000

出　　处：《山东农业工程学院学报》2024年第11期68-72,共5页The Journal of Shandong Agriculture and Engineering University

基　　金：安徽省教育厅高校人文社会科学重点研究项目“信任理论视角下的体育经济发展途径与策略研究”(2023AH050271);安徽哲学社会科学规划青年项目“区域协调发展战略下安徽体育产业一体化发展研究”(AHSKQ2022D135)。

摘　　要：体育产业作为促进农村经济结构转型升级的关键措施之一,能够为农村带来可观的经济效益。发展农村体育产业创造更多的就业机会,提高农民实际收入,带动旅游、康养等相关产业的快速发展,促进农村经济的可持续发展。探究农村体育产业与农村经济的内在联系,分析针对农村体育产业发展过程中面临的问题,基于经济发展视角,从文化理念、体育行业产业链、体育资源开发三个维度,提出农村体育产业发展促进农村经济发展的具体建议,以期全面提升农村经济规模水平。As one of the key measures to promote the transformation and upgrading of the rural economic structure,the sports industry can bring significant economic benefits to rural areas.The development of the sports industry creates more employment opportunities,thereby increasing the actual income of farmers,driving the rapid development of related industries such as tourism and health care,and promoting the sustainable development of the rural economy.This paper explores the intrinsic connection between the rural sports industry and the rural economy,and in view of the problems faced in the development of the rural sports industry,from the perspective of economic development,it elaborates on the specific strategies for the development of the rural sports industry to promote the rural economic development from the three dimensions of cultural concepts,the sports industry chain,and the development of sports resources,with a view to comprehensively improving the level of the rural economy scale.

关 键 词：体育产业 农村经济 体育产业链 

分 类 号：F320[经济管理—产业经济]