城市虚拟现实宣传片的内容特征与情感研究  

Content characteristics and emotions of urban virtual reality promotional videos

作　　者：廉同辉 陈梦停 LIAN Tonghui;CHEN Mengting(School of Business Administration,Nanjing University of Finance and Economics,Nanjing 210023,China)

机构地区：[1]南京财经大学工商管理学院,江苏南京210023

出　　处：《南京邮电大学学报（社会科学版）》2024年第6期70-77,共8页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

摘　　要：选取15部城市虚拟现实宣传片作为研究对象,基于内容分析法与情感分析法,细致地分析城市虚拟现实宣传片的内容特征,并对观众的情感倾向进行深入挖掘。研究发现,部分视频存在时长设置不合理、内容较少涉及城市历史文化、缺乏城市独特标识、过度运用拍摄手法、无互动体验内容、背景音乐采用普通音乐等问题;观众对视频的整体情感倾向于正面,负面情感主要来源于视频质量差与背景音乐选取不当。由此提出城市虚拟现实宣传片应将视频时长控制在2~5分钟、注重挖掘城市历史文化和风土人情、重点展现城市独特的符号和标识、适当增加互动体验内容、避免盲目使用过多拍摄手法、根据城市特色选用合适的背景音乐。Fifteen urban virtual reality videos were selected as the research objects.Based on content analysis and emotion analysis,the content characteristics of urban virtual reality videos were analyzed in detail,and the emotional tendency of video viewers was deeply explored.The research has found that some videos have unreasonable duration settings,limited content related to urban history and culture,lack unique urban signage,overuse of multiple filming techniques,most videos lack interactive experience content,and the background music is mostly ordinary music.The audience s overall emotion towards the video tends to be positive,and the negative emotion mainly comes from the video quality and background music.Therefore,it is proposed that the video duration of urban virtual reality promotional videos should be controlled between 2 and 5 minutes,with a focus on exploring the city s historical culture and local customs,highlighting the unique symbols and signs of the city,appropriately increasing interactive experience content,avoiding blind use of excessive filming techniques,and selecting appropriate background music based on the city s characteristics.

关 键 词：内容分析 情感分析 城市宣传片 虚拟现实 

分 类 号：F49[经济管理—产业经济] J952[艺术—电影电视艺术]