智能传播视域下媒体组织风险与治理策略研究  

Research on Risks and Governance Strategies of Media Organizations in the Perspective of Intelligent Communication

作　　者：黄宗秀 张雅轩 Zongxiu Huang;Yaxuan Zhang(School of Media and Communication,Shanghai Jiao Tong University,Shanghai 200000)

机构地区：[1]上海交通大学媒体与传播学院,上海200000

出　　处：《新闻传播论坛》2024年第4期11-20,共10页

摘　　要：随着人工智能技术在新间传播领域的广泛应用,智能传播已成为媒体发展的重要趋势。信息推荐系统、机器新闻写作、虚拟现实新闻等智能传播技术的不断涌现,在改变新闻生产、传播和消费模式的同时,也给媒体组织带来了一系列新的风险和挑战。从算法推荐导致的内容同质化和价值导向偏差,到隐私侵犯、虚假信息传播以及版权纠纷等问题,都对媒体组织的可持续发展构成了威胁。因此,深入研究智能传播视域下媒体组织的风险与治理策略具有重要的现实意义。本研究旨在全面剖析这些风险,并提出有效的治理策略,以期为媒体组织在智能传播时代更好地应对风险、实现健康发展提供参考。With the widespread application of artificial intelligence technology in the field of news communication,intelligent communication has become an important trend in media development.The continuous emergence of intelligent communication technologies such as information recommendation systems,machine news writing,and virtual reality news has brought a series of new risks and challenges to media organizations while changing news production,dissemination,and consumption patterns.From content homogenization and value orientation deviation caused by algorithm recommendations,to issues such as privacy infringement,false information dissemination,and copyright disputes,all pose threats to the sustainable development of media organizations.Therefore,it is of great practical significance to conduct in-depth research on the risks and governance strategies of media organizations from the perspective of intelligent communication.This study aims to comprehensively analyze these risks and propose effective governance strategies,in order to provide reference for media organizations to better respond to risks and achieve healthy development in the era of intelligent communication.

关 键 词：智能传播 媒体组织 风险 治理 

分 类 号：G206.2[文化科学—传播学]