数字经济赋能我国体育旅游产业转型升级的内在逻辑及实践进路  

The Internal Logic and Practical Approach of Digital Economy Empowering the Transformation and Upgrading of China′s Sports Tourism Industry

作　　者：王逊 张小林[3] WANG Xun;ZHANG Xiaolin(School of Sports Science,Jishou University,Jishou 416000,Hunan,China;College of Sports and Arts,Jiangxi University of Science and Technology,Ganzhou 341000,Jiangxi,China;College of Physical Education and Health,Guangxi Normal University,Guilin 541004,Guangxi,China)

机构地区：[1]吉首大学体育科学学院,湖南吉首416000 [2]江西理工大学体育与艺术学院,江西赣州341000 [3]广西师范大学体育与健康学院,广西桂林541004

出　　处：《山东体育学院学报》2024年第6期29-40,共12页Journal of Shandong Sport University

基　　金：国家社会科学基金一般项目(编号:22BTY040)。

摘　　要：该研究运用文献资料、逻辑分析等方法,对数字经济赋能体育旅游产业转型升级的内在逻辑、现实困境及实践进路进行探究,以期为我国体育旅游产业高质量发展提供参考。研究发现,数字经济赋能体育旅游产业转型升级的内在逻辑包括促进体育旅游产业效率提升,推动体育旅游产业结构升级,促使体育旅游商业模式创新,助推体育旅游产业治理效能提升;我国体育旅游产业存在数字经济发展政策不完善、区域数字经济发展不平衡、数字化融合发展不深入、商业模式创新驱动不足、复合型数字人才短缺等现实困境。据此,提出实践进路:推进数字化转型顶层设计,助推数字政策精准发力;加强新型基础设施建设,夯实体育旅游产业数字化转型根基;加快数字化融合发展步伐,推动体育旅游产业结构优化升级;推动商业模式创新,体育旅游产业供需适配实现价值共创;加强“数字+体育旅游”人才培养,筑牢体育旅游产业数字化人才基础。By using literature and logical analysis,this study explores the internal logic,realistic dilemma and practical approach of the transformation and upgrading of sports tourism industry enabled by digital economy,in order to provide reference for the high-quality development of China's sports tourism industry.The study found that the internal logic of digital economy enabling the transformation and upgrading of sports tourism industry includes promoting the efficiency of sports tourism industry,promoting the upgrading of sports tourism industry structure,promoting the innovation of sports tourism business model,and promoting the improvement of sports tourism industry governance efficiency.Moreover,China′s sports tourism industry has some realistic difficulties such as imperfect digital economic development policies,unbalanced regional digital economic development,incomplete development of digital integration,insufficient driving of business model innovation,and shortage of complex digital talents.Based on this,the practical approach is put forward:promote the top-level design of digital transformation and boost the precision of digital policies;strengthen the construction of new infrastructure and consolidate the foundation of digital transformation of sports tourism industry;accelerate the pace of digital integration and development,and promote the optimization and upgrading of sports tourism industry structure;promote business model innovation,improve sports tourism industry supply and demand adaptation to achieve value co-creation;strengthen the talent training of"digital+sports tourism"and build a solid digital talent base for the sports tourism industry.

关 键 词：数字经济 体育旅游产业 转型升级 高质量发展 内在逻辑 实践进路 

分 类 号：G80-052[文化科学—运动人体科学]