图像传播的意识形态风险及其规制路径  

The Ideological Risk of Image Communication and Its Regulation Path

作　　者：杨云云 陶利江 YANG Yun-yun;TAO Li-jiang(School of Marxism,Henan Normal University,Xinxiang 453007,China)

机构地区：[1]河南师范大学马克思主义学院,河南新乡453007

出　　处：《天水行政学院学报（哲学社会科学版）》2024年第6期35-40,共6页Journal of Tianshui College of Administration

基　　金：国家社会科学基金青年项目“新时代主流意识形态图像化传播的现实困境及其破解路径研究”(项目编号:22CKSO36);中国博士后科学基金面上资助“我国主流意识形态图像叙事研究”(项目编号:2024M750823);2024年河南师范大学研究生科研与实践创新项目“新时代主流意识形态图像化传播的内在机理及其风险规避研究”(项目编号:YX202411)阶段性成果。

摘　　要：图像传播能够成就意识形态建设,同时也应看到图像背后由于技术、资本和权力操纵而产生的诸多意识形态风险,具体表现为历史虚无主义削弱主流意识形态认同感、民粹主义冲击主流意识形态话语权、消费符号弱化主流意识形态传播力以及泛娱乐化稀释主流意识形态权威性,这些风险的存在严重威胁着国家意识形态安全。为此,必须高度重视图像传播的意识形态风险问题,从传播主体、传播内容、传播样态以及传播监管四个层面着力,全方位和多角度规避风险源,牢牢掌握图像传播中的意识形态话语权,从而实现图像传播和主流意识形态传播的良性互动和共生共荣。With the continuous development of mass media technology,images have rapidly occupied a significant space in everyday life,becoming a way of thinking for people to view and understand the world,with strong ideological attributes.Image communication can achieve ideological construction.At the same time,we should also see many ideological risks caused by technology,capital and power manipulation behind images,which are embodied in historical nihilism risk,populism risk,consumerism risk and pan-entertainmentism risk.The existence of these risks seiously threatens national ideological security.Therefore,it is necessary to attach great importance to the ideological risk of image ommunication,focus on the four aspects of communication subject,communication content,communication pattern and communication supervision,avoid risk sources in an all-round and multi-angle,and firmly grasp the ideological discourse power in image communication,so as to realize the benign interaction and symbiosis between image communication and mainstream ideological communication.

关 键 词：图像传播 主流意识形态 意识形态风险 

分 类 号：D64[政治法律—政治学]