国际贸易壁垒下的轮胎企业发展策略探讨  

Discussion on the Development Strategy of Tire Enterprises Under International Trade Barriers

作　　者：殷淑芹 YIN Shuqin(Hangzhou Haichao Rubber Co.,Ltd.,Hangzhou 310018,China)

机构地区：[1]杭州海潮橡胶有限公司,浙江杭州310018

出　　处：《商业观察》2024年第30期101-104,共4页BUSINESS OBSERVATION

摘　　要：在当前全球化的经济环境中,由于国际贸易环境的复杂性,包括贸易政策的不断变化和保护主义的兴起,轮胎企业经常遭遇各种形式的贸易壁垒,如高额的关税、严格的进口规定以及环保和安全标准等。这些贸易壁垒不仅增加了国际市场的进入难度,也提高了运营成本,影响了企业的市场扩展和利润空间。此外,随着环保意识的增强和技术的快速发展,国际市场对轮胎产品的要求越来越高。在这一背景下,轮胎企业如何制定有效的战略以适应复杂的国际贸易环境,保持竞争力并扩大市场份额,成为了行业内部的重要议题。文章通过探讨国际贸易壁垒下轮胎企业的发展策略,旨在为轮胎企业提供清晰的指导和实践建议,使其能够有效应对国际市场的挑战,还能在全球化竞争中保持优势,实现持续和健康的发展。In the current global economic environment,due to the complexity of the international trade environment,including the constant change of trade policies and the rise of protectionism,tire enterprises often encounter various forms of trade barriers,such as high tariffs,strict import regulations and environmental protection and safety standards.These trade barriers not only increase the difficulty of entering the international market,but also increase the operating cost,affecting the market expansion and profit space of enterprises.In addition,with the enhancement of environmental awareness and the rapid development of technology,the requirements of tire products in the international market are getting higher and higher.In this context,how to formulate effective strategies to adapt to the complex international trade environment,maintain competitiveness and expand market share has become an important issue within the industry.By discussing the development strategy of tire enterprises under international trade barriers,this paper aims to provide clear guidance and practical suggestions for tire enterprises,so that they can effectively cope with the challenges of the international market,maintain their advantages in global competition,and achieve sustained and healthy development.

关 键 词：国际贸易壁垒 轮胎产业 产品质量 市场多元化 供应链管理 

分 类 号：F752[经济管理—国际贸易] TQ336.1[经济管理—产业经济]