内地游客赴台湾地区旅游消费结构变动及影响因素分析  

The Change of Consumption Structure and Influencing Factors of China'Mainland Tourists Travelling to Taiwan region

作　　者：曾启鸿[1,2] 林明水 缪雄平[1,2] ZENG Qihong;LIN Mingshui;MIAO Xiongping(School of Marine Culture and Tourism,Xiamen Ocean Vocational College,Xiamen Fujian 361000,China;Marine Culture&Tourism Integration of Fujian Higher Educational Applied Liberal Arts Research Center,Xiamen Fujian 361000,China;School of Cultural Tourism and Public Administration,Fujian Normal University,Fuzhou Fujian 350117,China)

机构地区：[1]厦门海洋职业技术学院海洋文化与旅游学院,福建厦门361000 [2]海洋文旅融合福建省高等学校应用文科研究中心,福建厦门361000 [3]福建师范大学文化旅游与公共管理学院,福建福州350117

出　　处：《莆田学院学报》2024年第6期43-50,共8页Journal of putian University

基　　金：国家自然科学基金资助项目(42271254)。

摘　　要：以内地赴台湾地区团体游客为研究对象,采用旅游消费结构指数、旅游消费结构变动度和旅游消费结构变动贡献率等3个指标,分析2008—2019年间内地游客赴台湾地区旅游消费结构的变动及其影响因素。研究发现:1)内地游客赴台湾地区旅游消费结构经历了两个阶段:2008—2015年的持续增长阶段和2016—2019年的减少阶段;2)内地游客在台湾地区旅游消费的主要构成项目中,变动最大的是交通费,其次是购物费,杂费变动最小;3)购物费占消费总额比例较大,但消费结构的高级化发展步伐缓慢。研究进一步发现,政治因素、经济因素、旅游消费习惯以及旅游设施和服务质量等均对内地游客赴台湾地区旅游消费产生显著影响。Taking China'Mainland Group Tourists as the research object,the paper analyzes the changes in the tourism consumption structure of China'Mainland tourists travelling to Taiwan region and its influencing factors from 2008 to 2019 by adopting three indicators:tourism consumption structure index,degree of change in tourism consumption structure and contribution rate of changes in tourism consumption structure.The research findings are as follows:1)The tourism consumption structure of China'Mainland tourists travelling to Taiwan has undergone two stages:a continuous growth stage from 2008 to 2015 and a decrease stage from 2016 to 2019;2)Among the main components of China'Mainland tourists tourism consumption in Taiwan region,transportation expenditure has changed the most,which is followed by shopping expenditure,while incidental expenditure has changed the least;3)Shopping consumption accounts for a large proportion of overall consumption,but the pace of advanced development of the consumption structure is slow.The study further found that political factors,economic factors,tourism consumption habits,as well as tourism facilities and service quality,all have significant impacts on the tourism consumption of China'Mainland tourists travelling to Taiwan region.

关 键 词：内地游客 赴台湾地区旅游 消费结构 

分 类 号：F592.68[经济管理—旅游管理]