数字经济时代构建中国文化贸易竞争新优势的策略分析  

Strategic Analysis of Building New Competitive Advantages in Chinese Cultural Trade in the Digital Economy Era

作　　者：沈惠娜[1] 刘京华[1] SHEN Huina;LIU Jinghua(Concord University College,Fujian Normal University,Fuzhou Fujian 350117,China)

机构地区：[1]福建师范大学协和学院,福建福州350117

出　　处：《莆田学院学报》2024年第6期89-96,共8页Journal of putian University

基　　金：福建省习近平新时代中国特色社会主义思想研究中心重大项目(FJ2023XZZ001)。

摘　　要：通过文献脉络梳理、统计数据分析等方式,剖析数字经济时代构建中国文化贸易竞争新优势所面临的问题,并提出应对策略。研究认为:近年来中国文化贸易增长迅速、出口目标市场集中度较高、数字文化贸易成为文化贸易的主体;当前存在研发投入滞后、数字服务贸易限制、发达国家数字平台垄断、市场需求消费偏差、文化作品知识产权保护弱等问题;并提出相应对策,以期构建数字经济时代中国文化贸易新优势。Through methods such as literature review and statistical data analysis,this paper dissects the problems encountered in constructing new competitive edges for China's cultural trade in the digital economy era and proposes corresponding strategies.The research contends that in recent years,China's cultural trade has witnessed rapid growth,with a relatively high concentration of export target markets,and digital cultural trade has become the mainstay of cultural trade.Currently,there exist issues like lagging R&D investment,restrictions on digital service trade,monopoly of digital platforms in developed countries,consumption deviation in market demand,and weak protection of intellectual property rights of cultural works.Corresponding countermeasures are put forward with the expectation of building new advantages for China's cultural trade in the digital economy era.

关 键 词：数字经济时代 文化贸易 竞争优势 实现路径 

分 类 号：G124[文化科学] F746.17[经济管理—国际贸易]