检验检测机构通过自动化、智能化、数字化实现品牌转型升级的实践探索  

Exploration and practice of inspection and testing institutions brand transformation and upgrading through automation,intelligence,digitization

作　　者：刘敬光 江醒红 张笑冬 LIU Jingguang;JIANG Xinghong;ZHANG Xiaodong(Guangzhou Inspection Testing and Certification Group Co.,Ltd.,Guangzhou,Guangdong 511447,China)

机构地区：[1]广州检验检测认证集团有限公司,广东广州511447

出　　处：《中国纤检》2024年第12期18-21,共4页China Fiber Inspection

摘　　要：检验检测是国家重点支持发展的高技术服务业和生产性服务业,对促进经济社会高质量发展方面发挥着重要作用,然而当前传统检验检测机构正面临品牌转型升级的挑战。随着科技的快速发展和全球贸易的蓬勃发展,自动化、智能化和数字化技术在检验检测机构品牌转型升级中的作用逐渐凸显,本文分析了传统检验检测机构品牌面临的困境,探讨了依靠自动化智能化数字化促进品牌转型升级的方向,并结合实践提出了相应的思考与路径。Inspection and testing are high-tech and productive service industries supported by the state,playing very important role in promoting high-quality economic and social development.However,traditional institutions are currently facing challenges in brand transformation and upgrading.With the rapid development of technology and the booming global trade,the role of automation,intelligence,and digital technology in the brand transformation and upgrading has significant improvement.This article aims to analyze the challenges faced by traditional inspection and testing institutions’brands,explores the direction of relying on automation,intelligence,and digitalization to promote brand transformation and upgrading and proposes corresponding thoughts and paths based on practice.

关 键 词：品牌转型升级 自动化 智能化 数字化 

分 类 号：TS107[轻工技术与工程—纺织工程]