国产电视剧“出海”讲好中国故事的叙事创新策略研究  

A Study on Narrative Discourse in Chinese Television Dramas Exported Overseas for Telling Chinese Stories Well

作　　者：李凤洁 Li Fengjie(School of Marxism,Wuhan University,Wuhan 430072,China)

机构地区：[1]武汉大学马克思主义学院

出　　处：《文化软实力研究》2024年第6期73-93,共21页Studies on Cultural Soft Power

摘　　要：实现从文化大国到文化强国的跨越是当前中国面临的重大课题。国产电视剧将本土文化元素蕴于通俗的叙事和美学形式之中,开辟出讲好中国故事的新途径。从中国叙事话语体系构建的角度切入,总结当前国产电视剧“出海”讲好中国故事的叙事创新策略成为题中应有之义。国产电视剧“出海”应直面其中亟待关注的叙事困境,提炼海外热播国产电视剧在内容主题、故事布局、视听呈现、思想内蕴等方面的叙事特征,探究其成功“出海”的原因,坚持内容为王,实现技术赋能,活用文化符号,深化情感共鸣,推动价值表达,不断提高故事的吸引力、叙事的表现力、文化的传播力、剧情的感染力、思想的引导力,进而讲好中国故事、传播好中国声音,增强中华文明的传播力和影响力。A critical challenge currently facing China lies in the transition from being a cultural giant to a country with a strong socialist culture.Chinese Television Dramas play a vital role in China's transcultural communication,as they incorporate indigenous cultural elements into popular narration and aesthetic formats,thereby paving the way for telling Chinese stories well.From the perspective of constructing the narrative discourse system in China,analyzing the innovative narrative discourse of current Chinese Television Dramas exported overseas for telling Chinese stories well is the main theme.Chinese Television Dramas aiming for international success must confront pressing narrative challenges head-on.It is crucial to analyze the narrative features of popular domestic dramas abroad,including content themes,story structure,audiovisual presentation,and underlying ideas.Investigate why dramas with these traits succeed overseas,focusing on content quality,technological advancements,effective use of cultural symbols,emotional resonance,and value expression.Continuously improve the appeal of stories,the effectiveness of narration,cultural dissemination,plot impact,and ideological guidance.Ultimately,the objective is to tell Chinese stories well,convey China's Voice and strengthen the influence of Chinese civilization in global communication.

关 键 词：讲好中国故事 叙事话语 文化软实力 

分 类 号：G229.2[文化科学]