基于文化洋葱模型的我国竞技体操文化解读与传播  

Interpretation and Dissemination of Chinese Competitive Gymnastics Culture Based on Cultural Onion Model

作　　者：朱超 高希彬 秦国欣 ZHU Chao;GAO Xi-bin;QIN Guo-xin(School of Physical Education,Shanghai University of Sport,Shanghai 200438,China;Chinese Gymnastics Team,Beijing 100763,China)

机构地区：[1]上海体育大学体育教育学院,上海200438 [2]中国国家体操队,北京100763

出　　处：《体育文化导刊》2024年第12期15-20,60,共7页Sports Culture Guide

基　　金：国家体育总局科技服务项目(2024AY001);上海市教育科学项目(C24218)。

摘　　要：运用文献资料、逻辑分析等方法,基于“文化洋葱模型”解读我国竞技体操项目文化,并提出传播路径。我国竞技体操文化:符号文化的民族特征与形象传播,英雄文化的民族韧性与榜样力量,仪式文化的荣光见证与精神凝聚,价值观文化的民族精神与社会传播。传播路径:展现符号文化,驱动传播创新;弘扬社会价值,铸就品牌典范;融合传承与创新,促进情感共鸣;构建系统文化体系,实现作用长效发挥。By using the methods of literature review and logical analysis,the paper interpreted the culture of Chinese competitive gymnastics based on the"cultural onion model"and proposed dissemination path.Chinese competitive gymnastics culture includes the national characteristics and image dissemination of symbol culture,the national resilience and exemplary power of hero culture,the glorious witness and spiritual cohesion of ritual culture,and the national spirit and social dissemination of values culture.Dissemination path:We should display symbol culture and drive dissemination innovation,promote social values to establish brand models,combine inheritance and innovation to promote emotional resonance,and build a systematic cultural system to achieve long-term effectiveness.

关 键 词：运动项目文化 竞技体操 洋葱模型 

分 类 号：G832[文化科学—体育训练]