新时代乡村体育赛事旅游高质量发展研究  

High-Quality Development of Rural Sports Event Tourism in the New Era

作　　者：谭江明 何元春 蔺梓姝 TAN Jiang-ming;HE Yuan-chun;LIN Zi-shu(Department of Physical Education,Xiamen University,Xiamen 361005,China;Xiamen Ocean Vocational College,Xiamen 361102,China)

机构地区：[1]厦门大学体育教学部,福建厦门361005 [2]厦门海洋职业技术学院,福建厦门361102

出　　处：《体育文化导刊》2024年第12期104-110,共7页Sports Culture Guide

基　　金：国家社会科学基金项目(22BTY011);福建省社会科学青年基金项目(FJ2021C068)。

摘　　要：运用文献资料、逻辑分析等方法,探究新时代乡村体育赛事旅游高质量发展的价值、困境,并提出路径。价值:推动产业融合,弘扬传统文化,传播生态理念,发挥文明内核。困境:配套基础设施尚不完善,人才队伍建设相对落后,数字技术应用场景不足,安全保障措施有待健全。路径:提升政府引导作用,全面优化基础设施;加大人才培养力度,建立复合人才智库;强化数字技术应用,打造宣传运营矩阵;建立健全政策制度,完善安全保障措施。By using the methods of literature review and logical analysis,this paper explored the value and dilemma of high-quality development of rural sports event tourism in the new era,and put forward the path.Value:It promotes industrial integration,carries forward traditional culture,spreads ecological concepts,and gives play to the core of civilization.Dilemma:The supporting infrastructure is not perfect,the construction of the talent team is relatively backward,the application scenarios of digital technology are insuffi cient,and the security measures need to be improved.Path:We should enhance the guiding role of the government to comprehensively improve infrastructure,strengthen the cultivation of talents to set up a complex pool of talents,strengthen the application of digital technology to build a propaganda operation matrix,and establish sound policies and systems to improve security measures.

关 键 词：体育经济 乡村体育赛事旅游 乡村体育 新时代 

分 类 号：G812.42[文化科学—体育学] F592[经济管理—旅游管理] F323[经济管理—产业经济]