企业数字化与质量竞争策略——来自中国多产品出口企业的经验证据  

Enterprise Digitalization and Quality-competitive Strategy Empirical Evidence from Chinese Multi-product Exporters

作　　者：齐俊妍[1] 李冬 QI Junyan;LI Dong(School of Economics,Tianjin University of Finance and Economics,Tianjin,300222;Binhai School of Foreign Affairs,Tianjin Foreign Studies University,Tianjin,300270)

机构地区：[1]天津财经大学经济学院,天津300222 [2]天津外国语大学滨海外事学院,天津300270

出　　处：《国际商务（对外经济贸易大学学报）》2024年第6期1-17,共17页INTERNATIONAL BUSINESS

基　　金：国家社会科学基金一般项目“数字技术驱动的全球创新网络重塑对中国制造业价值链升级的影响研究”(23BJL055)。

摘　　要：由企业推动的数字化是影响出口竞争策略的重要因素。本文基于2010—2016年微观企业数据,考察了企业数字化对质量竞争策略的影响及作用机制。研究结果表明:数字化能提升中国多产品出口企业实施质量竞争策略的概率;数字化对非国有、技术密集型、高技术行业和董事会成员专业背景多样化的出口企业实施质量竞争策略的促进作用更明显;数字化通过提升进口中间品质量、扩大产品市场规模以及提高产品差异化程度促进出口企业实施质量竞争策略。本文为推动中国出口企业实施质量竞争策略提供新思路。Digitalization driven by enterprises is an important element to implement quality-competitive strategy.Based on the micro-enterprise data from 2010-2016,this paper analysed the impact of enterprise digitalization on quality-competitive strategy and its action mechanism.The results show that digitalization has a significant role in implementing quality-competitive strategy of Chinese multi-product exporters.Digitalization in nonstate-owned enterprises,digitalization in technology-intensive industries,digitalization in high-tech industries and digitalization with diversified professional backgrounds of board members have more obvious effects on the improvement of quality-competitive strategy of Chinese multi-product exporters.Digitalization influences the improvement of quality-competitive strategy of Chinese multi-product exporters by improving the quality of imported intermediate products,expanding the scale of product market and improving the degree of product differentiation.This paper provides new ideas for promoting the implementation of quality-competitive strategy of Chinese multi-product exporters.

关 键 词：企业数字化 质量竞争策略 多产品出口企业 出口产品质量 

分 类 号：F752[经济管理—国际贸易]