面向女性用户的社交媒体类App界面设计研究——以小红书为例  

Research on Interface Design of Social Media Apps for Female Users--Take Xiaohongshu as an Example

作　　者：耿少琪 GENG Shaoqi(Jinzhong Vocational and Technical College,Jinzhong 030601,China)

机构地区：[1]晋中职业技术学院,山西晋中030601

出　　处：《数字通信世界》2024年第12期65-67,共3页Digital Communication World

摘　　要：近年来,互联网女性用户占比持续增高,该文以社交媒体类平台专注中青年女性用户群服务的翘楚小红书为例,对社交媒体平台类产品设计中女性用户潜在需求进行探讨,并以此为基础研究其交互设计准则,对交互设计、视觉设计特征进行描述,总结其界面设计策略,为同类型女性社交媒体类App产品设计提供参考,以增加用户黏性,提升产品体验与商业价值,促进平台持续健康发展。In recent years,the proportion of female Internet users has continued to increase.Taking Xiaohongshu,a social media platform that focuses on young and middle-aged female user group services,as an example,this paper discusses the potential needs of female users in the design of social media platform products,and based on this,studies its interaction design criteria,describes the characteristics of interaction design and visual design,summarizes its interface design strategies,and provides reference for the design of female social media App products of the same type,so as to increase user stickiness,improve product experience and business value,and promote the sustainable and healthy development of the platform.

关 键 词：界面设计 女性设计 社交媒体 交互设计 视觉设计 

分 类 号：TP311.56[自动化与计算机技术—计算机软件与理论]