基于Joinpoint回归的“潍坊疾控”微信公众号预防接种地图导航服务使用情况分析  

"Weifang Disease Control"WeChat Official Account Vaccination based on Joinpoint Regression Analysis of the Usage of Map Navigation Services

作　　者：陈明华[1] 韩明奎 谷坤芳 李文宇[1] CHEN Minghua;HAN Mingkui;GU Kunfang;LI Wenyu(Weifang Center for Disease Control and Prevention,Weifang 261061,China)

机构地区：[1]潍坊市疾病预防控制中心,山东潍坊261061

出　　处：《数字通信世界》2024年第12期68-70,共3页Digital Communication World

基　　金：潍坊市卫生健康委科研项目(编号wfwsjk_2019_057、WFWSJK-2023-119、WFWSJK-2024-227)。

摘　　要：微信公众号是社会大众获取健康信息、提升健康素养的重要平台。该文收集2019年—2022年“潍坊疾控”微信公众号预防接种门诊和狂犬暴露处置门诊地图导航服务使用等数据,应用Joinpoint回归分析地图导航服务使用情况的时间变化趋势。Joinpoint回归显示,预防接种门诊地图导航服务月点击率变化(APC)有3个转折点,2019年1月-3月(t=2.33,P=0.03)、2019年6月—2021年10月(t=4.88,P<0.01)上升趋势以及2021年10月—2022年12月(t=-4.56,P<0.01)下降趋势有统计学意义;狂犬暴露处置门诊地图导航服务月点击率变化(APC)有3个转折点,2019年9月—2022年12月(t=-4.19,P<0.01)下降趋势具有统计学意义。“潍坊疾控”微信公众号地图导航服务点击率不高,仍需进一步提升地图导航服务质量。WeChat official account is an important platform for the public to obtain health information and improve health literacy.This paper collected data on the use of map navigation services in"Weifang Center for Disease Control and Prevention"WeChat official account vaccination clinics and rabies exposure treatment clinics from 2019 to 2022,and applied Joinpoint regression to analyze the time trend of the use of map navigation services.Joinpoint regression shows that there are three turning points in the monthly click through rate(APC)of vaccination clinic map navigation services,with a statistically significant upward trend from January to March 2019(t=2.33,P=0.03),June 2019 to October 2021(t=4.88,P<0.01),and a downward trend from October 2021 to December 2022(t=-4.56,P<0.01);There are three turning points in the monthly click through rate(APC)of the rabies exposure treatment outpatient map navigation service,and the downward trend from September 2019 to December 2022(t=-4.19,P<0.01)is statistically significant.The click rate of map navigation service was not enough high,therefore the service quality of map navigation still needs to be further improved.

关 键 词：微信公众号 地图导航 预防接种门诊 狂犬暴露处置门诊 

分 类 号：R181.3[医药卫生—流行病学] TN929.53[医药卫生—公共卫生与预防医学] TP3[电子电信—通信与信息系统]