新能源汽车客户需求深度分析与产品定制化策略  

In depth analysis of customer demand for new energy vehicles and product customization Strategies

作　　者：于博 Yu Bo(Saic General Motors Co.,Ltd.,Shanghai 200000,China)

机构地区：[1]上汽通用汽车有限公司,上海200000

出　　处：《汽车知识》2024年第12期223-225,共3页AUTOMOTIVE KNOWLEDGE

摘　　要：本文研究了新能源汽车客户需求深度分析与产品定制化策略。首先,通过多种方法全面收集并分类解析了客户需求及其变化趋势。其次,详细阐述了定制化策略的重要性,并提出了实施定制化策略的具体步骤。最后,深入探讨了定制化策略在实施过程中可能遇到的挑战与应对策略。This paper studies the in-depth analysis of customer demand and product customization strategy for new energy vehicles.Firstly,it comprehensively collects and classifies and analyzes customer demands and their changing trends through various methods.Second,the importance of customization strategy is elaborated in detail,and specific steps for implementing customization strategy are proposed.Finally,it discusses the challenges and strategies that may be encountered during the implementation of customization strategy.

关 键 词：新能源汽车 客户需求分析 定制化策略 实施步骤 

分 类 号：U469.7[机械工程—车辆工程]