数智时代组织的场景创造力构建机制研究——基于4家中国文旅企业的多案例分析  

The Construction Mechanism Research on Organiza-tional Context Creativity in the Age of Digital Intelli-gence:A Multi-case Analysis of Four Chinese Cultural and Tourism Enterprises

作　　者：王倞 妥艳媜 白长虹[1,2] 宋瑞杰 Wang Jing;Tuo Yanzheng;Bai Changhong;Song Ruijie(College of Tourism and Service Management,Nankai University;“WaCLab”Well-being and Creativity Lab(Nankai University);Business School,Nankai University)

机构地区：[1]南开大学旅游与服务学院 [2]WaCLab幸福与创造实验室(南开大学)企业中心

出　　处：《南开管理评论》2024年第9期4-16,共13页Nankai Business Review

基　　金：国家社会科学基金艺术学重大项目(20ZD04);国家自然科学基金项目(72172067)资助。

摘　　要：瞬时变化的虚实融合场景为组织创造力带来了新的挑战,需要企业在数字创新情境下,从个体、团队和组织层面出发,利用不同的场景特征形成新型创造力。本文通过中青旅、迪士尼、米哈游、字节跳动4家中国文旅企业的多案例研究,探讨企业通过构建场景创造力实现数字创新的过程机制。研究发现:第一,组织的场景创造过程,在组织的不同层面呈现出聚合场景组合式创造、开放场景延伸式创造两种类型。第二,组织的场景创造力构建,在组织的不同层面之间显现出跨层级连接机制、结构性拓展机制。跨层级连接机制的维度具体表现为场景思路引导、场景方案共享、场景目标深化;结构性拓展机制的维度具体表现为场景思路涌现、场景方案搭建、场景目标探索。第三,组织的场景创造力构建机制,体现为企业在不同场景下持续产生新想法进而塑造组织能力的过程,存在深耕迭代逻辑与快速突破逻辑两种主导逻辑。本研究延展了组织创造力分类的理论边界与组织场景创新的前端研究,探索了组织场景创造过程与组织场景创造力构建机制的理论关系,提供了数字场景下组织创造力的全新分析框架与管理启示。Digital technology continuously promotes the transformation of cultural and tourism enterprises from traditional context to virtual-real integration context,which not only brings highly complex environmental challenges to enterprises,but also brings rapid development opportunities for enterprises.Pioneering enterprises such as Disney show outstanding context creativity and vitality.The organizational creation process based on context boundaries and elements presents the characteristics of business alienation.There are contexts dominated by realistic environment,with clear boundaries and focused elements,such as cultural tourism context spots and theme parks with creative application of virtual reality technology.There are also contexts dominated by virtual environments,with relatively open boundaries and divergent elements,such as Internet games and short video platforms that enhance user participation through a large number of offline activities.The creative process carried out by the enterprise based on the context boundary and elements can achieve continuous iteration for the context elements at the individual,team and organizational levels,and finally form the upgrade of the organization`s capability.However,existing studies ignored the role of context in organizational creativity formation,and the differentiation of the creative process of organizations in different contexts is still a research field that needs to be further explored.Organizational creativity is the front end and foundation of organizational innovation.It is the ability of an organization to produce innovative ideas related to products,services and processes through the interaction between individual or group creative behavior and complex social environment.Scholars have mainly explored creativity at the individual,team and organizational levels,but due to differences in research context and analysis level,existing studies have formed relatively independent interpretations.In fact,the process of organizational creation based on application c

关 键 词：场景创造力 组合式创造 延伸式创造 聚合场景 开放场景 

分 类 号：G124[文化科学] F592.6[经济管理—旅游管理]