中国共产党革命精神智媒化传播的理想图景和挑战应对  

The Ideal Prospect and Challenge Response of the Intelligent Media Dissemination of the CPC’s Revolutionary Spirit

作　　者：王江波 WANG Jiang-bo(School of Marxism,Henan University,Zhengzhou,Henan 450046,China)

机构地区：[1]河南大学马克思主义学院,河南郑州450046

出　　处：《湘潭大学学报（哲学社会科学版）》2024年第6期120-125,共6页Journal of Xiangtan University:Philosophy And Social Sciences

基　　金：国家社会科学基金一般项目“全媒体场域下中国共产党革命精神传承机制创新研究”(21BKS124)。

摘　　要：中国共产党革命精神智媒化传播既是顺应智媒技术驱动的产物,也是革命精神传播主动求变的结果。在这一进程中,智媒技术推动着革命精神传播的全方位变革,集中体现在党的长期执政、红色江山永不变色和美好生活需求的结构性优化和功能性再造。但这种变革绝非一帆风顺,由于存在资本技术合谋加重传播内容娱乐化乱象、技术自主诱发传播主导权失控风险、智能鸿沟加剧传播对象分立化倾向、信息泛滥引发传播影响力弱化后果等现实困境,构成了制约革命精神智媒化传播的主要阻碍。对此,应深入了解智媒化发展中革命精神传播的发生机制,从顶层设计、价值引领、矩阵构建和以智促治等层面探讨应对挑战的实践策略。The intelligent media communication of the revolutionary spirit of the Communist Party of China is not only a result of conforming to the drive of smart media technology,but also an outcome of the proactive transformation in the dissemination of the revolutionary spirit.In this process,intelligent media technology drives a comprehensive transformation in the dissemination of revolutionary spirit,which is concentratedly embodied in the structural optimization and functional reconfiguration aimed at the Party’s long-term governance,the red regime never changing its color,and the enhancement of the demand for a better life.But this transform is never a smooth sailing,due to the existence of such realistic predicaments as the chaotic phenomena of capital and technology collusion exacerbating the entertainment-oriented dissemination content,the risk of losing control over dominance of dissemination caused by technological autonomy,the trend of the separation of dissemination objects intensified by the intelligence gap,and the consequences of weakened dissemination influence caused by information overflow,which constitute the main obstacles to the intelligent media dissemination of the revolutionary spirit.With regard to this,we should have a deep understanding of the occurrence mechanism of the revolutionary spirit dissemination in the development of intelligent media,and explore practical strategies to address challenges from such dimensions as top-level design,value guidance,matrix construction,and promoting governance with intelligence.

关 键 词：中国共产党革命精神 智媒化传播 理想图景 挑战应对 

分 类 号：G206[文化科学—传播学] D642[政治法律—政治学]