基于演化博弈理论的体育旅游发展模型研究  

Research on Development Model of Sports Tourism based on Evolutionary Game Theory

作　　者：李影 吕争荣[1] 梁艳 何标 姚国荣[2] Li Ying;Lyu Zhengrong;Liang Yan;He Biao;Yao Guorong(School of Physical Education,Anhui Normal University,Wuhu 241002,China;不详)

机构地区：[1]安徽师范大学体育学院,安徽芜湖241002 [2]安徽师范大学经济管理学院,安徽芜湖241002

出　　处：《体育科技文献通报》2024年第11期126-132,共7页Bulletin of Sport Science & Technology

基　　金：安徽省社会科学创新发展研究项目(项目编号:2023CX547)。

摘　　要：为全面推进体育与旅游深度融合发展,扩大体育旅游市场整体供给,促进体育旅游产业结构持续优化,激活体育旅游产业健康消费新动能,本文基于演化博弈理论,构建政府部门、企业与消费者核心利益主体之间的三方动态博弈模型,通过演化博弈混合策略矩阵建立复制动态方程对均衡点进行稳定性分析,利用数值仿真模拟探究内外部变量对模型结果演化路径的影响。研究认为,政府进行扶持监管、体育旅游企业供给高质量服务与产品及消费者参与体验消费有助于体育旅游发展模型向理想状态演化。In order to comprehensively promote the integration of sports and tourism,expand the overall supply of the sports tourism market,facilitate the continuous optimization of the sports tourism industry structure,activate new consumption drivers in the sports tourism industry,this paper constructs a dynamic tripartite game model based on evolutionary game theory.The model involves the government,businesses,and consumers as the core stakeholders.The stability of the equilibrium points is analyzed through the replicator dynamics equation using an evolutionary game mixed strategy matrix.Furthermore,numerical simulations are conducted to explore the influence of internal and external variables on the evolutionary path of the model's results.The study suggests that government support and regulation,the provision of high-quality services and products by sports tourism businesses,and consumer participation in experiential consumption contribute to the evolution of the sports tourism development model towards an ideal state.

关 键 词：体育旅游 博弈理论 动态演化 稳定策略 仿真分析 

分 类 号：G812[文化科学—体育学]